Natalia Pacura
Chicago,Illinois
Summary
Strategic marketing leader with 8+ years of experience driving customer demand and portfolio growth in CPG and commerce marketing. Managed cross-functional teams and delivered data-driven strategies aligned with business goals. Recognized for leading award-winning creative initiatives and fostering strong client relationships.
Overview
9
9
years of professional experience
Work History
Manager, Client Leadership
Mars United Commerce
01.2024 - Current
- Lead retail and brand innovation initiatives for national CPG brands, owning end-to-end commercialization strategy across sales, creative, finance, and operations teams increasing the client’s scope of work year over year.
- Serve as the primary point of contact for grocery and brand teams, building trusted relationships and guiding annual and seasonal planning discussions.
- Manage end-to-end execution of approved programs, leading cross-functional teams to deliver on time and within budget.
- Identify retailer-direct and manufacturer growth opportunities, proactively recommending new programs and merchandising solutions to drive profitability.
- Conduct competitive market and consumer trend analysis to inform portfolio strategy and optimize in-store performance.
- Implemented process improvements to streamline daily operations and reduce delays.
Research Assistant
Loyola University
01.2024 - 04.2024
- Conducted literature reviews and assisted in research for AI technologies in advertising.
- Collaborated with professors on experiment design and methodologies.
- Assisted in data collection and analysis from field research and literature reviews.
Account Executive
VML
01.2022 - 01.2023
- Served as creative and executional project lead, managing end-to-end development of integrated marketing campaigns from strategy through launch.
- Developed and executed influencer marketing campaigns, overseeing talent recruitment, contract negotiation, budget management, and performance measurement.
- Monitored campaign performance metrics, captured results, and provided data-driven recommendations to optimize future programming.
Account Executive
IMS
01.2020 - 01.2022
- Managed marketing retail programs for global alcohol and beverage brands, enhancing brand visibility and engagement.
- Designed and reviewed project timelines with production and creative teams to align priorities and streamline workflow.
- Updated internal and external stakeholders on project statuses and changes, ensuring clear communication and collaboration.
Promotional Marketing Associate
SmithBucklin
01.2017 - 01.2019
- Created proposals by sourcing promotional products that adhered to client’s brand and budget.
- Provided weekly status reports on client projects updating account managers, creative team, and vendors as necessary.
- Maintained sales orders inputted into database allocating financial and supplemental forecasting reports to team.
Education
MS - Global Strategic Communications
Loyola University
Chicago, IL01-2024
BA - Communications; French Language and Literature Minor
University of Illinois
Champaign, IL01-2017
Skills
- Market share and competitive analysis
- Project management and execution
- Microsoft Office Suite
- Adobe Creative Cloud
- Brand strategy and development
- Google Analytics
- Tableau data visualization
Languages
French
Professional
Spanish
Elementary
Timeline
Manager, Client Leadership
Mars United Commerce
01.2024 - Current
Research Assistant
Loyola University
01.2024 - 04.2024
Account Executive
VML
01.2022 - 01.2023
Account Executive
IMS
01.2020 - 01.2022
Promotional Marketing Associate
SmithBucklin
01.2017 - 01.2019
MS - Global Strategic Communications
Loyola University
BA - Communications; French Language and Literature Minor
University of Illinois