Natalia Palladino
San Diego,CA
Summary
Client-focused professional with 6+ years of experience in sales development, client relationship management, marketing, content design/creation, and operations. Proven track record in building long-term client partnerships, optimizing processes, and driving business growth. Skilled in Salesforce, social media outreach, content creation, and cross-functional team collaboration. Adept at managing accounts, supporting customer journeys, and aligning marketing efforts with client success goals.
Overview
6
6
years of professional experience
Work History
Strategic Growth Manager
Houzz
02.2025 - Current
- Spearheading strategic initiatives to expand high-value client portfolios and drive long-term growth on 500+ accounts
- Partnering cross-functionally with product, marketing, and sales to align growth strategies with client success.
- Analyzing performance data and market trends to inform business decisions and optimize campaigns.
Client Success Manager
Houzz
01.2024 - 02.2025
- Managed post-sale relationships for a diverse book of business, ensuring client satisfaction, renewals, and upsell opportunities.
- Conducted onboarding, training, and regular check-ins to maximize platform adoption and ROI.
- Acted as the main point of contact for troubleshooting and strategic consultation on 300+ accounts
Account Executive
Houzz
01.2024 - 04.2024
- Closed inbound and outbound leads by tailoring SaaS solutions to meet business needs.
- Negotiated contracts and facilitated onboarding handoff to the success team.
- Consistently exceeded monthly and quarterly sales targets by 100 %+ through consultative selling
SaaS Sales Development Representative
Houzz
06.2023 - 01.2024
- Focused on outbound prospecting using LinkedIn, Salesforce, and email campaigns to drive pipeline growth.
- Educated prospects on our SaaS offerings, qualifying leads for Account Executives.
- Recognized for surpassing KPI metrics and nurturing high-quality leads.
Sales Development Representative
Houzz
01.2023 - 06.2023
- Generated leads through high-volume outreach and follow-ups across multiple channels.
- Partnered with marketing to tailor messaging and outreach strategies to specific industries.
- Contributed to a 20% increase in qualified meetings booked quarter-over-quarter.
Sales Development Representative
Verse.io
01.2022 - 08.2022
- Managed a high-volume sales pipeline using Salesforce to track prospects and conversions.
- Drove new business by effectively communicating product value to leads and qualifying them for the onboarding team.
- Leveraged LinkedIn and other social media to engage potential clients and increase platform visibility.
- Collaborated with internal teams to ensure a seamless client handoff and success journey.
Assistant Property Manager
J&D Management
09.2020 - 01.2022
- Oversaw tenant onboarding, lease management, and maintenance coordination, using Appfolio to streamline operations.
- Improved occupancy rates to 90%+ through client relationship-building and pricing strategy optimization.
- Managed vendor communications and ensured timely resolution of maintenance issues.
- Acted as the primary point of contact for tenant concerns, enhancing satisfaction and retention.
Field Sales Associate
Bungalow
08.2019 - 10.2020
- Developed and executed local marketing campaigns to drive resident engagement.
- Built and nurtured relationships with 150+ clients, offering tailored service and support.
- Created social media content for regional Instagram accounts, improving brand presence.
- Maintained accurate client data and activity reports to support pipeline forecasting.
Marketing Intern
Coldwell Banker West
05.2019 - 08.2019
- Assisted in the design and deployment of targeted ads to key customer segments.
- Supported CRM data management and listing accuracy in collaboration with realtors.
- Shadowed marketing leadership to gain hands-on experience in campaign development.
Education
Bachelor of Arts - Marketing/Marketing Management
Menlo College
Palo Alto, CA12-2019
Skills
- Core Competencies
- Customer Success & Retention
- Project & Account Management
- CRM Systems (Salesforce, Appfolio)
- B2B & B2C Sales Strategy
- Marketing & Social Media Campaigns
- Cross-Functional Team Collaboration
- Client Onboarding & Engagement
- Email and Phone Communication Etiquette
- Professional Experience
- Content Creation
Tools & Platforms
- Salesforce
- Zoom
- Appfolio
- Slack
- Google Workspace
- Canva
- LinkedIn Sales Navigator
- Microsoft Programs
Timeline
Strategic Growth Manager
Houzz
02.2025 - Current
Account Executive
Houzz
01.2024 - 04.2024
Client Success Manager
Houzz
01.2024 - 02.2025
SaaS Sales Development Representative
Houzz
06.2023 - 01.2024
Sales Development Representative
Houzz
01.2023 - 06.2023
Sales Development Representative
Verse.io
01.2022 - 08.2022
Assistant Property Manager
J&D Management
09.2020 - 01.2022
Field Sales Associate
Bungalow
08.2019 - 10.2020
Marketing Intern
Coldwell Banker West
05.2019 - 08.2019
Bachelor of Arts - Marketing/Marketing Management
Menlo College
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