Summary
Overview
Work History
Education
Skills
Key Competencies
Technical Skills
Languages
Timeline
Generic

NATALIA SANTANA

Los Angeles,CA

Summary

Marketing professional with 4+ years of experience supporting business focused brands through campaign management, influencer marketing, and client outreach. Skilled in coordinating cross functional teams, developing targeted content, and driving engagement across digital platforms. Proven success in supporting product launches, client acquisition, and brand strategy in fast paced, results driven environments.

Overview

4
4
years of professional experience

Work History

Marketing Specialist

Trusted Influence
05.2024 - Current
  • Coordinated daily operations, schedules, and tasks across cross-functional teams to ensure the timely execution of campaigns and partnerships.
  • Conducted market research and consumer surveys to inform product development and packaging design, resulting in brand strategies that resonated with diverse demographics.
  • Built influencer briefs, one-pagers, and social content aligned with brand guidelines, enhancing creator-led product launches and collaborations.
  • Managed vendor and CPG brand communications at the Walmart Annual Event in Bentonville, AR, ensuring seamless brand representation.
  • Contributed to the development of creator-led CPG products by sourcing, designing packaging, and providing consumer insights.

Marketing & Client Outreach Coordinator

Goosehead Insurance (Independent Broker Partner)
06.2022 - 05.2024
  • Drafted broker referral emails and new homeowner outreach campaigns to support insurance sales growth.
  • Created marketing collateral, social media content, and captions tailored for property events and seasonal campaigns.
  • Built strong client relationships by streamlining communications and ensuring personalized customer service.
  • Partnered with brokers to develop commission incentive emails and new homeowner insurance awareness campaigns.
  • Supported real-estate aligned outreach, enhancing client acquisition opportunities through targeted marketing.

Social Media Account Manager

The Bravo Group
05.2021 - 05.2022
  • Designed Instagram stories, captions, and open house marketing collateral for property listings and events.
  • Coordinated event reminders and announcements, ensuring high visibility across digital platforms.
  • Produced door-to-door flyers and one-pager handouts to increase local market presence and engagement.
  • Assisted with event logistics and on-site marketing support for brokers and property showings.
  • Supported brokers with event logistics and on-site marketing for showings and open houses.

Education

Bachelor of Science - Business Marketing

California State University, Los Angeles
Los Angeles, CA
05.2025

Skills

Technical Skills

  • Social Media Management (Instagram, TikTok, X, Facebook)
  • Community Engagement & Social Listening
  • Social Media Copywriting & Brand Voice
  • Influencer Sourcing & Partnership Tracking
  • Analytics & Reporting (engagement, sentiment, trends)
  • Canva, PowerPoint, Microsoft Office Suite, Google Workspace

Core Competencies

  • Strong Written & Verbal Communication
  • Trend Spotting & Creative Problem-Solving
  • Collaboration & Cross-Functional Teamwork
  • Community-Building & Relationship Development
  • Adaptability in Fast-Paced Environments
  • Languages: English (Fluent) and Spanish (Fluent)

Key Competencies

Written and Verbal Communication Skills | Trend Spotting with a Focus on Creative, Strategic Problem | Proven Ability to Collaborate Across Cross-Functional Teams | Skilled in Community Building and Relationship Management | Highly Adaptable in Fast-Paced, Dynamic Environments


Technical Skills

Social Media Management (Instagram, TikTok, X, Facebook) | Community Engagement & Social Listening | Social Media Copywriting & Brand Voice | Influencer Sourcing & Partnership Tracking | Crisis Escalation Protocols | Analytics & Reporting (engagement, sentiment, trends) | Tools: Canva, PowerPoint, Microsoft Office Suite, Google Workspace, Adobe, Benchmark Tools, CRM Systems

Languages

Bilingual: Fluent in English and Spanish

Timeline

Marketing Specialist

Trusted Influence
05.2024 - Current

Marketing & Client Outreach Coordinator

Goosehead Insurance (Independent Broker Partner)
06.2022 - 05.2024

Social Media Account Manager

The Bravo Group
05.2021 - 05.2022

Bachelor of Science - Business Marketing

California State University, Los Angeles

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