Natalia Zaharova
B2b SaaS Sales And GTM Expert
Summary
B2B SaaS Sales and GTM expert, specialized in early-stage ventures (Seed - Series A). Proficient in product positioning, go-to-market strategies, and sales optimization.
Overview
7
7
years of professional experience
5
5
Languages
4
4
years of post-secondary education
Work History
Go-To-Market Manager
Mindfuel
10.2022 - 02.2024
- Acted as a liaison between sales, product, and marketing teams, ensuring alignment of GTM initiatives.
- Led outbound campaigns and conducted demo calls to drive sales opportunities.
- Crafted pricing structures and packages to boost product value.
- Contributed to the successful launch of a new product, actively involved in strategy and execution with cross-functional teams.
Sales Team Manager
Apify
02.2021 - 07.2022
- Led cross-functional initiatives collaborating with product and marketing teams to drive project success.
- Recruited, supervised, and provided guidance to a team of SDRs and AEs. Developed comprehensive sales resources, including playbooks, compensation plans, onboarding programs, and sales pitch decks. Also crafted the Ideal Customer Profile (ICP) and Value Proposition Canvas.
- Implemented sales automation tools and optimized processes, resulting in a significant boost in sales team productivity.
- Revamped sales processes, resulting in a remarkable increase in deal conversion rates from 27% to 45% within just 3 months.
Account Executive
Productboard
10.2019 - 02.2021
- Consistently surpassed revenue targets by 20%, closing over $1 million in ARR within the SMB segment.
- Crafted territory sales strategies and executed both inbound and outbound campaigns.
- Received top performer accolade for new business acquisition in 2020. As a founding Account Executive in EMEA, facilitated onboarding and provided coaching for new sales team members.
- Led the Outreach Committee to establish and refine messaging best practices.
Business Development Team Lead
Crisalix
07.2017 - 08.2019
- Managed a multicultural team of 8 SDRs across US, EMEA, and LATAM markets, overseeing recruitment, coaching, and operations.
- Developed territory plans, compensation structures, and outreach strategies to drive revenue growth.
- Reported directly to the COO, leading revenue-focused cross-functional initiatives.
- Implemented KPIs to track business progress and adjust strategies.
- Engaged with potential customers via various channels to drive sales opportunities.
Education
Sales Management And Sales Enablement
Hubspot Academy
OnlineBachelor of Arts - Architecture
Chernivtsi National University
Ukraine 2008 - 2012
Skills
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