Summary
Overview
Work History
Education
Skills
Certification
Languages
Timeline
Generic
Natalia Ysabel Ovalles

Natalia Ysabel Ovalles

Warwick,RI

Summary

To obtain a challenging position as an event marketing professional in a healthcare/medical device company where my extensive meeting planning knowledge and experience will add value to organizational operations.

Overview

16
16
years of professional experience
1
1
Certification

Work History

Event Marketing Manager - AMER

Olink Proteomics
12.2022 - Current
  • Work with the respective marketing and promotion teams to optimize event and associated campaign effectiveness.
  • Coordinate tradeshow logistics including shipping and receiving tradeshow materials and giveaways.
  • Work with various vendors and show services for the preparation of tradeshow events.
  • Recommend cost effective alternatives for the purchasing of supplies and materials.
  • Negotiate, update, and maintain all conference hotel room blocks, fulfilling other administrative duties and tasks as assigned.
  • Negotiate and manage regional contracts and/or sponsorships with conference organizers.
  • Set up and organize meetings for upcoming conferences to include planning presentations.
  • Work with the field commercial organization to arrange for conference speakers (KOLS).
  • Conduct post-show wrap up, measuring ROl and monitoring against goals and objectives.
  • Maintain updated customer and opportunity information in Salestorce.com.
  • Maintain a Marketing Automation platform (HubSpot) such as uploading leads from events, updating leads' email subscription preferences, etc.
  • Assist with building marketing campaigns and ensure that emails are sent in an accurate and timely manner.
  • Assist with lead scoring and lead flow through marketing automation.
  • Develop A/B tests and analyze results to develop insights to improve conversion rates and retention rates.
  • Assist with social media content promotion, distribution, and analytics (LinkedIn and Twitter).

Marketing Associate

BD Interventional
03.2020 - 12.2022
  • Responsible for the planning, managing, and executing all national level and some local/regional level tradeshows (both in-person and virtual) for the AR&R and V. Mueller side of the business, as well as internal meetings.
  • Worked with associate manager on annual updates to tradeshow materials (i.e., Calendar of events, banner stands, etc.).
  • Acted as a liaison between in-booth speakers and product managers at tradeshows.
  • Managed vendor relationships, negotiate contracts, and meeting expenses when needed.
  • Worked with design team on projects including, but not limited to, email campaigns, communications to the field, and pre- and post-meeting notices.
  • Collaborated with product managers and surgical education team to develop event strategies annually.
  • Ensured meeting costs are in line with departmental budget and adjust spend as needed.
  • Handled white paper application compliance responsibilities, i.e., Sunshine Act tracking and reporting.
  • Acted as a liaison with Surgical Education department when tradeshows and/or meetings incorporate learning component.
  • Responsible for social media promotion for surgical business.
  • Special projects upon request.

Compliance Coordinator

BD Interventional/CR BARD
08.2015 - 02.2020
  • Coordinated the collection of necessary data for HCP expense submissions and HCP addendum document, including assisting the Surgical Education group with the collection, tracking, and reporting of HCP compliance-associated data for surgeon education events.
  • Updated weekly aggregate spending in tracking software.
  • Lead/investigated dispute resolution by HCPs on annual submission data.
  • Generated necessary key reporting based upon aggregate spend tracking.
  • Coordinated collection and reporting for individual state requirements for HCP reporting specific to California, Vermont, Massachusetts, Connecticut, and any other states as needed.
  • Performed manual reporting of Non-AP transactions for HCP literature, loaner program, samples not used for patients and OTV (other transfer values) such as textbooks, models, etc.
  • Assisted Surgical Education group with coordinating education programs (large-scale symposia, industry-sponsored events at society meetings, etc.).
  • Maintained compliance with comprehensive guidelines/protocols for surgeon education.

Recruiting Coordinator

CVS Caremark
06.2010 - 05.2011
  • Organized and coordinated dozens of conferences/CMEs events throughout the country.
  • Was responsible for filing, organizing, updating, and maintaining electronic and hard copies of college preceptorship agreements.
  • Conducted internet market research relating to retail clinic operations nationwide.
  • Processed all invoices and handled all purchase orders for the department.
  • Assisted operations team with field provider expense reports – reviewed, edited, calculated, and followed up.
  • Assembled new hire offer packets and processed incoming new hire documentation/information.
  • Collected data and compiled information for reports and distributed accordingly.
  • Assisted with creation of new quarterly newsletter, including design, layout, and content.
  • Assisted manager with various other tasks and projects.

Marketing Assistant

Nestor Traffic Systems
07.2007 - 02.2009
  • Assisted with drafting, editing, assembling, and submitting proposals in response to RFPs.
  • Researched and gathered all industry news information and distributed to internal team accordingly.
  • Planned and coordinated tradeshows and similar events throughout the US.
  • Researched and tracked all relevant legislation pertaining to the industry.
  • Established and maintained relationships with key vendors and placed orders (print ad space, supplies, collateral, etc.) when necessary.
  • Designed, produced, and printed marketing collateral including post cards, fliers, signage, etc.
  • Requested and organized FOIAs (Freedom of Information Act) documents and other competitor information for analysis.
  • Assisted marketing manager with any other duties and projects as needed.

Education

English Diploma -

Classical High School
Providence, RI

B.S - Marketing

Rhode Island College
Providence, RI

Skills

  • Tradeshow/Congress & Event Management
  • Social Media Marketing/Promotion
  • Sunshine Act Tracking/Reporting
  • Microsoft Office (Word, Excel, Access, PowerPoint, Outlook)
  • Adobe Creative Suite
  • Lucidpress Brand Templating Software
  • JDE Accounting Software
  • Veeva Vault PromoMats Tool
  • HubSpot CRM Platform
  • SalesForce CRM Platform

Certification

  • Action Selling Certification, Action Selling - August 2023
  • Virtual Event & Meeting Management Certificate, Event Leadership Institute - May 2021

Languages

English
Native or Bilingual
Spanish
Full Professional

Timeline

Event Marketing Manager - AMER

Olink Proteomics
12.2022 - Current

Marketing Associate

BD Interventional
03.2020 - 12.2022

Compliance Coordinator

BD Interventional/CR BARD
08.2015 - 02.2020

Recruiting Coordinator

CVS Caremark
06.2010 - 05.2011

Marketing Assistant

Nestor Traffic Systems
07.2007 - 02.2009

English Diploma -

Classical High School

B.S - Marketing

Rhode Island College

Similar Profiles

CREATE PROFILE
Natalia Ysabel Ovalles