Natalie Augusterfer
Rutherford,NJ
Summary
Dynamic public relations professional with experience at Jordie Kate Marketing & PR, excelling in media relations and content creation. Proven ability to enhance client visibility through strategic campaigns and engaging press materials. Skilled in digital marketing and audience engagement, driving successful event promotions and fostering community connections.
Overview
1
1
Certification
2
2
years of professional experience
Work History
Public Relations Intern
Jordie Kate Marketing & PR
05.2026 - Current
- Created press materials, including press releases, media advisories, and promotional content to effectively communicate client messages
- Supported integrated PR campaigns through media relations and content creation, contributing to successful event promotion
- Drafted professional emails for media outreach, event invitations, and client communications to enhance engagement with target audiences
- Research and develop targeted media lists to support client outreach and publicity efforts
Public Relations Intern
Creative Media Marketing (CMM) PR
09.2025 - 12.2025
- Drafted targeted media pitches that enhanced client visibility and aligned with current industry trends
- Supported client visibility strategies through media outreach and reporting insights
- Utilized Muck Rack to track media placements and monitor press coverage performance
- Compiled weekly client reports that summarized key media coverage and included curated press clippings to inform strategic decisions
Public Relations & Event Planning Intern
Centre Volunteers in Medicine (CVIM)
01.2025 - 04.2025
- Crafted press releases and social media content, boosting event visibility and audience reach
- Coordinated planning and execution of annual fundraising and community events, enhancing community engagement
- Partnered with event coordinator to streamline event execution, ensuring seamless operations
- Designed marketing materials, including flyers and digital graphics, to promote initiatives
Education
B.A. - Public Relations
Penn State University
University Park, PA05-2026
Skills
- Media relations
- Content creation
- Event marketing
- Campaign development
- Digital marketing
- Media monitoring
- Audience engagement
Certification
- Google AI Fundamentals Certificate - Coursera
- Hootsuite - How to Use Hootsuite
- Muck Rack - Fundamentals of Media Relations
Leadership Experience
- Ed2010 Club at Penn State, Lead of Public Relations Partnerships, 12/01/24, Present, Lead outreach efforts to secure brand collaborations and sponsorships, Build relationships with industry professionals to expand networking opportunities, Develop PR strategies to increase club visibility and member engagement
- Penn State Internship Information Sessions, Student Speaker, Selected to speak at two university-hosted internship panels, Shared internship experiences and provided guidance to fellow students, Answered audience questions on recruiting, applications, and professional development
Timeline
Public Relations Intern
Jordie Kate Marketing & PR
05.2026 - Current
Public Relations Intern
Creative Media Marketing (CMM) PR
09.2025 - 12.2025
Public Relations & Event Planning Intern
Centre Volunteers in Medicine (CVIM)
01.2025 - 04.2025
B.A. - Public Relations
Penn State University