Natalie Barber
Woodinville,WA
Summary
Performance-centric management professional pursuing a leadership position utilizing my management, marketing and sales expertise. Successful history negotiating and partnering with clients and management to achieve goals, profitability and increase market presence. Effective at integrating human relations and communications to diverse audiences and management levels to enable corporate objectives.
Overview
2026
2026
years of professional experience
Work History
Director Consumer Experience
Ste. Michelle Wine Estates
Woodinville, WA
01.2020 - Current
- Drove tasting room performance and sales for Washington State’s largest winery, overseeing monthly sales trends and KPIs.
Adjusted business strategies to meet target revenue and profitability goals.
Recruited, hired, trained, and developed Guest Services team, expanding from 50 to 125 members.
Supervised retail guest engagements for over 5,000 visitors across 42 concert days in 2023.
Led development and implementation of staff training programs to enhance sales efforts and operational efficiencies.
Spearheaded multiple revenue-generating DTC programs, revamping tasting room business model post-COVID.
Implemented strategies to increase wine club membership conversion rate while decreasing attrition.
Administered new culinary initiative for an expanded menu and elevated table service in the tasting room. - Led cross-functional teams to develop strategic initiatives for organizational growth.
- Results: ● On track for highest grossing concert season in 39-year history. ● Increased DTC retail revenue 28% from 2019 through September, 2022. Highest retail sales in company’s history in June and July, 2023. ● Improved feedback from secret shopper sales for past 18 months.
General Manager
Sur La Table, Kirkland WA
Kirkland, WA
07.2016 - Current
- Oversee complete store operations and profitability for retail and culinary business with responsibility for achieving sales, payroll, and operating results.
- Champion company vision, initiatives and customer experience.
- Cultivate and build high performing sales and culinary teams by attracting, engaging and equipping team of 25 to 40 associates.
- Develop and execute plans to drive topline sales and revenue. Measures and analyze business trends to build culinary programs by partnering and building relationships with local restaurants and business in the community.
Senior Sales Manager – Signature Business
Macy’s Department Store, Bellevue WA
Bellevue, WA
10.2012 - 07.2016
- Executed consistent achievement of financial plans, driving results through people in a coaching culture, leading by example and setting the foundational expectation of relationship selling.
- Leads and develops teams interpersonal skills, product knowledge, presentation, process and standards.
- Executive in charge of all marketing events store wide, including United Way, Go Red for Woman, Bag Hunger.
- Ranked #1 in district 2014/2015 for exceeding financial goal.
- Developed and implemented sales strategies to enhance customer engagement.
Store Manager
American Eagle Outfitters, Bellevue WA
Bellevue, WA
12.2008 - 06.2011
- Responsible for all aspects of store management, including sales, and profit while controlling expenses and inventory, personnel acquisition and development, maintaining visual standards while building the AE brand.
- Oversee, train and motivate 4 assistant managers and up to 40 associates.
- Responsible for generating $3MM in annual sales volume.
Licensed Real Estate Professional
Coldwell Banker Bain, Kirkland WA
Kirkland, WA
03.2005 - 12.2008
- Residential specialist representing buyers, sellers and investors in all aspects of real estate.
- Proactive in land acquisition serving builders and developers in new construction.
- Member of National Association of Realtors.
Brand Manager HOME
Eddie Bauer, Inc., Redmond WA
Redmond, WA
11.1998 - 11.2001
- Develop Eddie Bauer HOME strategic marketing communication plans and tactic to drive traffic, support HOME merchant strategies, company core objectives and motivate consumers to buy HOME products.
- Lead the development of e-commerce marketing expansion, acting as direct liaison between management, creative team and agency.
- Managed $20MM budget for in-store, catalog and online marketing communications.
- Responsible for the following key performance indicators: Traffic, AOS, Sales and EBT.
- Developed brand strategies to enhance product visibility and customer engagement.
- Analyzed market trends to identify opportunities for brand growth and improvement.
Manager Client Service
The Bon Marche, Inc., Seattle WA
Seattle, WA
02.1987 - 11.1998
- Strategically coordinated all major marketing efforts by partnering with VP s sales and marketing, General Merchandise Managers, Creative Director and outside agencies.
- Developed advertising programs in conjunction with product manufactures and outside partners to maximize return of investment.
- Planned all advertising for store wide and classification events, catalogs, DM, radio and TV.
- Negotiated corporate plans and contracts.
- Lead and trained a team of 4 account executives responsible for ad implementation, sales analysis, event planning competitive variables
Sales Manager – HOME Store and Better Cosmetics
Macy’s Department Store, Bellevue WA
Bellevue, WA
- Lead team to exceed sales goals and lead district in top performance in luxury collections across the HOME store, lead store and district in clientele growth, repeat business and average order size.
- Infused staff of 12 to 24 to thrive in a fast paced environment of team work and collaboration while performing tasks with urgency, accuracy and sound judgment.
- Drove external and internal engagements, increasing loyalty, profitability and brand experience.
- Results oriented team leader that thrived in a commission sales environment while providing best in class service to every customer.
- Build lasting repeat business with clients by being the expert on new trend and product knowledge.
Advertising Account Executive
The Bon Marche, Inc., Seattle WA
Seattle, WA
- Coached General Merchandise Managers in long term planning, concepts, budgeting production and analysis.
- Key communicator and coordinator between soft lines and sales promotion.
- Designed promotional packages and proposals, executed plans and recapped results.
- Responsible for selling advertising opportunities to vendors and establishing long term relationships.
Federated Team Buyer/Senior Buyer
- Served as team leader for Federated Department Stores to select, procure and manage merchandise mix for six store’s including The Bon Marche and Macys.
- Created and communicated product strategy and marketing plans to all levels of management within Federated.
- Validated market trends to determine consumer driven assortment, including the facilitation of private label programs.
- Responsible for the planning and implementation of all departmental sales, gross margins, vendor and class plans.
- Negotiated pricing, margins and co-op advertising with vendors.
Skills
- Revenue generation
- Team leadership
- Relationship building
- Marketing execution
- Data-driven decision making
- Cross-functional collaboration
- Strategic planning
- Problem-solving
- Change management
- Client relations
- Financial management
Timeline
Director Consumer Experience
Ste. Michelle Wine Estates
01.2020 - Current
General Manager
Sur La Table, Kirkland WA
07.2016 - Current
Senior Sales Manager – Signature Business
Macy’s Department Store, Bellevue WA
10.2012 - 07.2016
Store Manager
American Eagle Outfitters, Bellevue WA
12.2008 - 06.2011
Licensed Real Estate Professional
Coldwell Banker Bain, Kirkland WA
03.2005 - 12.2008
Brand Manager HOME
Eddie Bauer, Inc., Redmond WA
11.1998 - 11.2001
Manager Client Service
The Bon Marche, Inc., Seattle WA
02.1987 - 11.1998
Sales Manager – HOME Store and Better Cosmetics
Macy’s Department Store, Bellevue WA
Advertising Account Executive
The Bon Marche, Inc., Seattle WA
Federated Team Buyer/Senior Buyer