NATALIE BAXTER
Dallas,TX
Summary
Marketing and Communications Manager with 7+ years of experience in brand development and digital strategy across diverse industries. Contributed to the full-scale corporate rebrand for Evergen, a private equity-backed medical device company, including creation of the brand style guide. Directed the internal rebrand of the Sports Orthopedic portfolio to support its successful acquisition by Stryker, a deal eight years in the making. Skilled in optimizing marketing budgets, improving conversion rates, and equipping sales teams through targeted campaigns and collateral.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Marketing Manager – Brand and Portfolio Strategy
Evergen
Dallas, TX
01.2024 - Current
- Oversaw brand and portfolio marketing for Sports Orthopedic segment, facilitating rebranding and redesign of collateral to ensure alignment with brand standards for Stryker acquisition.
- Contributed to RTI Surgical rebrand to Evergen, developing brand style guide and deploying digital and print assets.
- Established automated routing process for IFU updates, enhancing efficiency and visibility while minimizing risk of deviation.
- Directed go-to-market strategy for Sports Orthopedic portfolio, equipping over 100 sales reps with effective product campaigns.
- Managed $400K marketing budget, optimizing allocation across digital, print, and sales enablement initiatives.
- Launched email and automation campaigns via HubSpot and Mailchimp, increasing MQL-to-SQL conversion by 18%.
Marketing Consultant (Contract)
The Visionary Group, Marketing Agency
Dallas, TX
11.2024 - 01.2025
- Contract employee, hired to support a marketing agency in the eCommerce space during the peak season.
- Onboarded and managed 5+ clients in the retail, wellness, and lifestyle spaces.
- Conducted website and CRM audits, boosting client ROAS by 22%.
- Managed client communications via Slack and HubSpot, ensuring timely deliverables.
- Performed A/B email testing, increasing click-through rates by 18%.
Social Media Brand Manager (Part-time)
Lifestyle Influencer Janelle Paige Brandon
Dallas, TX
04.2022 - 12.2024
- Established new partnerships and targeted potential brand collaborations through prospecting expertise.
- Oversaw brand engagement and client communications while monitoring ROE and click rates.
- Managed briefing calls and emails, followed up on partnerships, collected insights, and handled invoicing.
- Vetted incoming partnerships for influencer alignment, negotiated deal rates, and coordinated content schedules.
- Designed social media assets, including copywriting and original artwork for platforms like Instagram and Twitter.
Sr. Communications and Marketing Manager
The Delta Companies
Dallas, TX
03.2020 - 11.2024
- Oversaw client relations for 30+ health and wellness systems, optimizing recruitment and marketing strategies.
- Managed social media strategy and content generation, increasing audience size by 12% and engagement by 220%.
- Acted as trusted advisor to C-suite executives, building strong relationships with key stakeholders for successful placements.
- Developed and executed integrated marketing campaigns across digital and traditional channels, enhancing candidate applications.
- Collaborated with cross-functional teams to implement effective marketing strategies, aligning with industry trends.
- Led team of 3 direct reports, managing responsibilities and KPIs to ensure operational efficiency.
Physical Therapy Assistant
Airrosti Rehab Centers – Uptown Wellness Center
Dallas, TX
12.2018 - 03.2020
- Specialized in comprehensive physical therapy practices.
- Managed a daily caseload of 18–20 patients and achieved a 90% patient satisfaction rating.
- Recognized with the 'Excellence in Physical Therapy Practices' award for outstanding performance for both 2019 and 2020.
Education
Bachelor’s Degree - Marketing and Communications
Texas Tech University
Lubbock, TX01.2017
Skills
Professional
- B2B, eCommerce, influencer, and digital marketing
- Analytics and reporting (ROI, MQL, SQL)
- Social media advertising (LinkedIn, Meta, Indeed, etc)
- Team leadership
- Brand development
- Communication
Technical
- HubSpot, Mailchimp, WordPress
- SharePoint, Slack, DocuSign, Confluence, and HTML (basic)
- Google Analytics (GA4), SEO Tools (Yoast, SEMrush)
- Microsoft Office Suite (Excel, Word, PowerPoint, Outlook, Teams), Google Workspace
- Adobe Creative Suite (Basic), Adobe Acrobat, Canva, and Figma
Certification
- Mailchimp Email Marketing Certification
- HubSpot Social Media Certification
- HubSpot Content Marketing Certification
- LinkedIn Marketing Labs Certifications
- Google Analytics Certification (GA4)
References
- Chad Croasdale, Chief Commercial Officer, Evergen (Formerly RTI Surgical), ccroasdale@evergenbio.com, (610) 613-5570
- Harpreet Singh, Director of Physician Recruitment, The Delta Companies, hsingh@deltaphysicianplacement.com, (214) 280-3891
Timeline
Marketing Consultant (Contract)
The Visionary Group, Marketing Agency
11.2024 - 01.2025
Marketing Manager – Brand and Portfolio Strategy
Evergen
01.2024 - Current
Social Media Brand Manager (Part-time)
Lifestyle Influencer Janelle Paige Brandon
04.2022 - 12.2024
Sr. Communications and Marketing Manager
The Delta Companies
03.2020 - 11.2024
Physical Therapy Assistant
Airrosti Rehab Centers – Uptown Wellness Center
12.2018 - 03.2020
Bachelor’s Degree - Marketing and Communications
Texas Tech University
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