Natalie Cantrall
Raleigh
Summary
Dynamic marketing professional with a proven track record at National Coatings, Inc., excelling in digital marketing and brand strategy. Adept at crafting impactful content, leading teams, and managing multi-channel campaigns, I foster collaboration, team synergy and drive engagement. Strong project management and data analytics skills enhance my ability to achieve growth objectives and elevate brand visibility.
Overview
8
8
years of professional experience
Work History
Associate Marketing Manager
National Coatings, Inc.
Raleigh
12.2024 - 03.2025
- Developed and managed comprehensive social media strategies and crafted impactful content in brand voice to enhance visibility and engagement
- Collaborated with HR to support employee-focused initiatives, fostering consistent internal communications and interdepartmental synergy.
- Created marketing collateral for our website, print materials for the sales team, and led a commercial advertising campaign to support growth objectives.
- Supervised a Social Media Administrator in executing our digital strategy, organizing company events, developing our content calendar, and coordinating fundraising initiatives for 2025.
- Regularly ordered and managed inventory for customized brand merchandise to support the sales team, plan giveaways, and send holiday gifts to top clients nationwide.
- Contributed to a dynamic office environment by providing administrative and operational support and brand advising while streamlining processes, creating SOPs and promoting team collaboration across four divisions.
Marketing Intern
Level Up Automation
Northborough
01.2024 - 06.2024
- Worked under the CEO to assist with digital marketing initiatives as they pertain to the burgeoning field of smart home technology and automated luxury retail.
- Regularly collaborated with franchise owners nationwide to write press releases, obtain PR/media spotlights as needed, create print marketing, and design promotional mass emails for networking with interior designers, architects, etc.
- Managed digital ad platforms and tracked analytics to optimize our strategies, event coordination, brainstorming and executing campaigns and social media strategy for growth objectives.
Recruiter
Inter-Con Security Systems, Inc.
Pasadena
09.2021 - 04.2023
- Coordinated with cross-functional teams to create interdepartmental relationships, promote synergy, and training initiatives to meet our recruiting goals.
- Collaborated easily with clients, account managers, and senior leaders to determine needs, set objectives, gather teams, and establish timelines.
- Excelled at managing time and resources, with a strong attention to detail. Quickly promoted to team leader, and awarded high-priority accounts.
Regional Recruiter
G4S Secure Solutions (USA) Inc.
Los Angeles
11.2020 - 09.2021
- Promoted from HR Assistant in five months; responsible for meeting market hiring goals by filling open positions with talented and qualified candidates, sourcing and screening applicants, coordinating the interview process, and facilitating offers and employment negotiations
- Assisted HR with compliance reports and account managers with their staffing needs by finding creative ways to improve requisition strategy, and ultimately support the company’s dedication to its clients.
Marketing Assistant
Pendustry
Los Angeles
05.2017 - 11.2020
- Assisted an industry manager focused on guiding music industry clients toward new opportunities.
- Contributed to brand strategy, digital marketing campaigns, and social media planning. Managed all social media execution and engagement.
- Handled record keeping, coordinating large events such as video shoots or performances, managing client and company calendars, and networking with videographers, editors, and promotional teams.
- Organized meetings with industry professionals, such as record label executives, publishing directors, agents, songwriters, producers, and others.
Education
Master of Business Administration -
Lesley University
Cambridge, MA07.2024
Bachelor of Music - Music Industry, Management
Capital University
Bexley, OH05.2017
Skills
- Digital marketing
- Social media marketing
- Print marketing
- Brand strategy and development
- Project management
- Creative direction
- Organization
- Microsoft Office/365
- Data Analytics
- Written & Oral Communication
- Multi-channel marketing
- Business development
- SEO optimization
References
References available upon request.
Timeline
Associate Marketing Manager
National Coatings, Inc.
12.2024 - 03.2025
Marketing Intern
Level Up Automation
01.2024 - 06.2024
Recruiter
Inter-Con Security Systems, Inc.
09.2021 - 04.2023
Regional Recruiter
G4S Secure Solutions (USA) Inc.
11.2020 - 09.2021
Marketing Assistant
Pendustry
05.2017 - 11.2020
Master of Business Administration -
Lesley University
Bachelor of Music - Music Industry, Management
Capital University
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