Summary
Overview
Work History
Education
Skills
Timeline
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Natalie Catalanotto

Ocala,FL

Summary

Dynamic marketing manager with over 15-years experience adept in strategic digital/social media marketing and creative campaign development. Excelled in networking and relationship building, significantly enhancing brand/donor visibility. Skilled in cross-functional management and innovative strategy implementation, driving long-term profitability and operational efficiency.

Overview

24
24
years of professional experience

Work History

Marketing Manager

ADK Outdoor Supply Co.
07.2020 - Current
  • Managed a marketing team of 5 people with multi-channeled marketing campaigns including managing, advertising, digital CRM, PR, social media events, email, and brand management.
  • Collaborated with communications team on standardization, design, and purchasing and promotion of marketing materials.
  • Provided direct support to chief financial officer to assist with lead generation as well as client proposals and presentations.
  • Optimized and maintained website.
  • Performed market segmentations of targeting statistics and creative advertising.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Developed social media marketing strategies to help brand the company and increase sales.

Marketing Manager

Transitions Life Center
02.2019 - 07.2020
  • -Planned and executed campaign events and marketing programs.
  • Worked closely with executive director to achieve organizational marketing goals.
  • Assisted preparation of marketing copy, images, videos, emails, and other collateral for social media platforms.
  • Captured new clients by optimizing business strategies and launching events to cultivate expanded followers on social media.
  • Coordinated innovative strategies to accomplish objectives and boost long-term profitability building donors for the company.
  • Created methods to market with area businesses.

Office Coordinator

Auto Glass Plus
01.2001 - 06.2017
  • Coordinated communications, financial processing, registration, recordkeeping, and other administrative functions.
  • Developed annual budgets, aligning fiscal plans with corporate objectives and priorities while upholding strict standards of delegating deadlines with staff of 15.
  • Automated office operations by managing client correspondence and data communications.
  • Established and maintained excellent working relationships with external partners, including banks, investors, and regulatory agencies.
  • Interacted professionally with customers and inside personnel, answering questions and responding to phone and email inquiries.

Education

Bachelor of Science - Marketing

Rasmussen College
Ocala, FL
07.2019

Associate of Science - Dental Marketing/Management

College of Central Florida
Ocala, FL
06.2017

Skills

    • Strategic digital/social media marketing for profit/non-profit organizations
    • Creative direction with marketing campaign development strategies and media advertising by e-commerce/ email marketing campaigns including market research and content marketing
    • Networking and relationship building by public and media relations
    • Conduct market research and analysis to identify potential prospects, conduct outreach, and build customer relationships
      • Analyze data and generate reports to track e-commerce performance, identify trends and make data-driven recommendations for improvement
      • Collaborate with cross-functional teams, including development, marketing and customer service, to execute online campaigns and promotions
      • Monitor client feedback, reviews and ratings to identify areas of improvement and implement strategies for enhancing customer satisfaction and retention

Timeline

Marketing Manager

ADK Outdoor Supply Co.
07.2020 - Current

Marketing Manager

Transitions Life Center
02.2019 - 07.2020

Office Coordinator

Auto Glass Plus
01.2001 - 06.2017

Bachelor of Science - Marketing

Rasmussen College

Associate of Science - Dental Marketing/Management

College of Central Florida

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Natalie Catalanotto