Summary
Overview
Work History
Education
Skills
Professional Accolades
Portfolio
Timeline
Generic

Natalie Cerone

Chicago,IL

Summary

Dynamic marketing professional with a proven track record, excelling in content strategy, experiential and business development. Successfully crafts impactful campaigns that drive revenue growth and enhanced brand partnerships. Adept at data analysis, stakeholder engagement and and cross-functional collaboration, consistently delivering measurable results in fast-paced environments.

Overview

15
15
years of professional experience

Work History

Freelance Marketing & Content Specialist

Natalie Cerone Creative LLC
Chicago, IL
03.2023 - Current
  • Develop brand strategy and messaging through engaging multi-channel content and customer experience programming that consistently meets KPIs and drives sales.
  • Identify and implement tactical efficiencies to optimize performance metrics and results in real time.
  • Orchestrate cross-functional teams to execute integrated marketing campaigns for all organizational levels, from executives to sales reps.

Senior Copywriter

Focus Brands
Atlanta, GA
05.2021 - 02.2023
  • Developed marketing strategies and brand partnerships for multiple national QSR chains, emphasizing cost efficiency and compliance.
  • Crafted internal and external messaging across traditional, digital, social, SEO, and CRM channels.
  • Utilized various software platforms and project management tools to enhance operational efficiency.

Director of Sales & Events

Le Colonial
Atlanta, GA
07.2019 - 02.2021
  • Oversaw marketing initiatives, event sales, operations, vendor partnerships, service teams, and financial reporting for a national hospitality group.
  • Revamped core sales model and offerings, generating over $500,000 in revenue within six months during the height of a pandemic.
  • Managed multiple concurrent proposals with overlapping deadlines, ensuring timely delivery of high-quality submissions.

Senior Account Executive

MKTG Sports + Entertainment
Atlanta, GA
12.2015 - 06.2019
  • Directed annual sponsorships and partnerships for large-scale festivals, focusing on strategic growth and measurable outcomes.
  • Developed and presented tailored briefs, RFP responses, proposals, and executive summaries for business development initiatives.
  • Synthesized results, performance data, financial, and other metrics against investment KPIs to calculate estimated value and detailed ROI analyses.
  • Saw an average +77% retail sales lift year-over-year as a result of sponsorship efforts and reconciled 2017 budget with close to $100k in savings.

Associate Consultant

The Bedford Group
Atlanta, GA
09.2014 - 11.2015
  • Orchestrated the marketing partner acquisition process, including project briefs, agency candidate selection, media mix modeling, RFP analysis and SOW creation.
  • Conducted and analyzed stakeholder needs assessments to identify business gaps, socioeconomic trends, and supply chain challenges in regulated industries to optimize operational efficiencies.
  • Defined marketing excellence for a global pharmaceutical corporation with multiple brands that lacked cohesive internal processes and one “master” external voice, leading to enhanced synergies between marketing strategy and creative output, as well as 15% in cost reductions.

Senior Account Coordinator

Marketing Werks
Chicago, IL
09.2010 - 09.2014
  • Executed B2C and B2B experiential activations, sales initiatives and other live events that addressed every stage of the CRM lifecycle, from lead generation to retention.
  • Streamlined project management processes across departments, ensuring consistent adherence to timelines and budgets.
  • Developed and managed a national multi-layered concert venue sponsorship series for a global telecommunications company from pre-campaign inception to post-campaign results analysis.

Education

Bachelor of Arts - Mass Communication & Creative Writing

University of Iowa
Iowa City, IA
05-2010

Skills

  • Brand Marketing and Content Strategy Development
  • Data Analysis and SEO Optimization
  • Project Management
  • Cross-Functional Collaboration
  • Stakeholder Engagement
  • Communication Strategy
  • Campaign and CRM Management
  • Revenue Generation and Business Development
  • Experiential Marketing
  • Event Production

Professional Accolades

"Natalie doesn't require tremendous hand holding. Point her down the right direction and she's guaranteed to yield value. We recognize her adeptness to think strategically, as well as her general sense of curiosity, as a good fit for the agency's business development and sales needs. As you'll see, she has a background in working in a strategic capacity, helping brands/organizations navigate the marketing-to-ROI pipeline by supporting effective brief writing, analytical research and program benchmarking. She's sharp, collaborative and dynamic, with extremely high potential." 

—Ryan Parker, Executive Creative Director at Dentsu (parent company of MKTG)

"Natalie's specialties are in client service, project management, consumer research and digital marketing, remaining at the forefront of emerging trends, particularly in the interactive and social spaces. She also excels being at the helm of the industry landscape and emerging trends, as well as maintaining partner relationships, both domestically and globally."

—Jane Bedford, Principal, The Bedford Group

Portfolio

https://www.nataliecerone.com

Timeline

Freelance Marketing & Content Specialist

Natalie Cerone Creative LLC
03.2023 - Current

Senior Copywriter

Focus Brands
05.2021 - 02.2023

Director of Sales & Events

Le Colonial
07.2019 - 02.2021

Senior Account Executive

MKTG Sports + Entertainment
12.2015 - 06.2019

Associate Consultant

The Bedford Group
09.2014 - 11.2015

Senior Account Coordinator

Marketing Werks
09.2010 - 09.2014

Bachelor of Arts - Mass Communication & Creative Writing

University of Iowa