Natalie Chan
Danville,CA
Summary
Knowledgeable social media professional with strong background in managing and optimizing social media platforms across. Proven track record of creating engaging content and driving brand awareness. Demonstrated expertise in social media strategy and analytics.
Overview
5
5
years of professional experience
Work History
Social Media Manager
Sage Social
2024.04 - Current
- Manage social media marketing for 15+ brands across hospitality, wellness, lifestyle, and consumer industries.
- Collaborate with clients, creators, photographers, videographers to execute marketing initiatives from concept to completion.
- Develop content calendars, campaign plans, and creative concepts aligned with client objectives and audience insights.
- Produce and coordinate content across social platforms, including short-form video, photography, graphics, influencer campaigns, and brand storytelling.
- Execute influencer partnerships and creator collaborations, generating user-generated content and increasing brand visibility by an average of 150% in views.
- Monitor social trends, platform updates, and competitor activity to identify growth opportunities and inform strategy.
- Analyze campaign performance and audience insights consistently growing client social media performance by driving an average 80% increase in reach, 423% increase in engagement, and 6% follower growth across established accounts.
Cast Member
Walt Disney World Resort
2022.09 - 2022.12
- Delivered exceptional guest experiences while assisting high volumes of guests in a fast-paced, customer-facing environment.
- Coordinated daily operational tasks and supported efficient crowd flow to ensure seamless guest experiences.
- Resolved guest inquiries and concerns with professionalism, empathy, and strong problem-solving skills.
- Collaborated with cross-functional teams to maintain operational efficiency and uphold Disney's service standards.
- Managed competing priorities while maintaining accuracy, organization, and attention to detail under time-sensitive conditions.
Social Media Specialist
Esin Restaurant & Bar
2021.05 - 2021.08
- Managed Instagram content strategy, content creation, and community engagement.
- Developed social media content and promotional campaigns to increase brand visibility and audience engagement.
- Monitored performance metrics and adjusted content strategy based on audience insights and engagement trends.
- Increased Instagram engagement by 35%, followers by 70%, and profile visits by 48% during tenure.
Public Relations Officer / VP of Recruitment
Delta Zeta Sorority
2021.11 - 2022.05
- Developed and executed social media and marketing campaigns supporting recruitment, events, and chapter initiatives.
- Coordinated content, promotional efforts, and communications to strengthen engagement and brand awareness.
- Led recruitment events, managing communications, logistics, and attendee experience, increasing event attendance by 40%.
- Increased social media following by 80% and engagement by 45% through strategic content planning and storytelling.
Education
Social Media Marketing Certificate -
California State University, East Bay
2023-05
Bachelor of Science - Food Service Management
Johnson & Wales University
2022-05
Skills
- Social Media Marketing
- Content Strategy
- Campaign Planning
- Community Engagement
- Influencer Outreach & Relations
- Content Creation
- Short-Form Video Production
- Copywriting
- Audience Insights
- Performance Reporting
- Project Management
- Trend Research
Tools
- Canva
- Adobe Lightroom
- Meta Business Suite
- Google Workspace
- Instagram Insights
- TikTok Analytics
Timeline
Social Media Manager
Sage Social
2024.04 - Current
Cast Member
Walt Disney World Resort
2022.09 - 2022.12
Public Relations Officer / VP of Recruitment
Delta Zeta Sorority
2021.11 - 2022.05
Social Media Specialist
Esin Restaurant & Bar
2021.05 - 2021.08
Bachelor of Science - Food Service Management
Johnson & Wales University
Social Media Marketing Certificate -
California State University, East Bay