Natalie Culwell
New York,New York
Summary
Marketing Specialist with a proven ability to design and implement strategic marketing initiatives that drive brand growth, customer engagement, and revenue generation. Skilled in crafting multi-channel campaigns across digital, social, and traditional platforms, with a strong command of market research, content strategy, and performance analytics. Known for using data-driven insights and creative thinking to optimize campaign effectiveness and ROI. Demonstrated success in enhancing brand visibility, expanding market reach, generating high-quality leads, and supporting sales enablement. Collaborative team player with excellent communication skills, and a passion for delivering meaningful customer experiences.
Overview
4
4
years of professional experience
Work History
Integrated Marketing Specialist
IQVIA
San Diego, CA
05.2025 - Current
- Manage 50+ website, social media, Google ad, and email nurture campaigns for a $3M business unit.
- Orchestrate marketing initiatives contributing to 15M digital impressions across various platforms.
- Develop PowerBI dashboards to demonstrate achievement of expected target of 3,500 marketing qualified leads.
- Collaborate with third-party vendors to execute paid campaigns, generating 1,000+ net new contacts.
- Craft marketing strategies for current product lines and upcoming launches utilizing yearly budget of $800k.
CRM Consultant
San Diego State University Foundation
San Diego, CA
09.2022 - Current
- Conduct training sessions for 100+ students each semester on how to utilize the features available within a Customer Relationship Management platform.
- Provide guidance and implement innovative teaching methods on best practices for utilizing the full capabilities of the Salesforce platform.
- Create 500+ reports and dashboards in Salesforce to track key performance indicators.
Digital Marketing Associate
IQVIA
San Diego, CA
08.2022 - 05.2025
- Contributed to the production of 3,500+ marketing qualified leads and $10M+ in sales qualified pipeline development.
- Increased webinar registrants by 250% through targeted promotional strategies.
- Implemented A/B testing for email and landing page optimization to increase email conversion rates.
- Managed paid search campaigns including keyword research, bid optimization, budget allocation, and performance tracking.
Digital Marketing Intern
IQVIA
San Diego, CA
05.2022 - 08.2022
- Initiated launch of first end-to-end campaign for promoting clinical technologies that led to 1.6M ad impressions.
- Increased website engagement by 522% from the prior year.
- Boosted visibility of 20+ product pages related to orchestrated clinical trials through optimizing SEO performance.
Account Management Intern
Mindgruve
San Diego, California
09.2021 - 12.2021
- Analyzed campaign performance and provided actionable insights, improving digital ad engagement by optimizing creative content and targeting strategies.
- Partnered with clients to redesign websites for better user navigation and conversion rates, focusing on clarity and customer education.
- Delivered data-driven presentations on campaign performance metrics, supporting clients in achieving strategic business objectives.
Education
Bachelor of Science - Business Administration (Marketing)
San Diego State University
San Diego, California05.2022
Skills
- Digital marketing and analytics
- Lead generation and conversion
- Healthcare market analysis
- Product launch and promotion
- Presentation and public speaking
- Cross-functional collaboration
- CRM management
- Marketing campaign execution
- Retargeting campaigns
- Creative problem solving
Timeline
Integrated Marketing Specialist
IQVIA
05.2025 - Current
CRM Consultant
San Diego State University Foundation
09.2022 - Current
Digital Marketing Associate
IQVIA
08.2022 - 05.2025
Digital Marketing Intern
IQVIA
05.2022 - 08.2022
Account Management Intern
Mindgruve
09.2021 - 12.2021
Bachelor of Science - Business Administration (Marketing)
San Diego State University
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