Summary
Overview
Work History
Education
Skills
Affiliations
Timeline
Generic

Natalie DeBortioli

Glenshaw,PA

Summary

Digital marketing specialist with expertise in paid search marketing across global markets. Skilled in PPC campaign management, bid optimization, and audience targeting. Proficient in tools including Google Ads, Bing Ads, SA360, and Adobe Analytics. Focused on leveraging insights to enhance brand performance and drive measurable results.

Overview

3
3
years of professional experience

Work History

Search Marketing Associate

Jung and Company
Pittsburgh, PA
03.2024 - Current
  • Executed search, display, and YouTube campaigns while optimizing bidding strategies to align with brand initiatives.
  • Collaborated with in-house and agency teams to launch global product campaigns, monitoring KPIs and outcomes.
  • Supported campaign measurement, budgeting, and strategic testing to identify growth opportunities across platforms.
  • Created detailed performance reports and presented key insights to internal stakeholders.
  • Assisted Marketing team in implementing marketing activities, engaging customers to drive sales and increase brand awareness.

Digital Marketing Specialist

Firesite Films
Groton, CT
01.2023 - 02.2024
  • Collaborated with Director of Marketing to optimize content calendar for product launches across social platforms.
  • Created engaging visual content using Adobe Creative Suite for SEO-friendly social media campaigns.
  • Developed digital marketing strategies to enhance brand awareness, generate leads, and drive sales conversions.
  • Coordinated client events, including film festivals and fundraising activities, ensuring successful execution.
  • Monitored website traffic and user behavior through Google Analytics to enhance user experience and conversion rates.

Social Media Marketing Intern

Lunacy Productions
Louisville , KY
01.2022 - 05.2022
  • Developed and implemented digital marketing strategies to enhance online visibility and engagement.
  • Created and curated engaging content for social media channels targeting key audiences.
  • Managed Google Ads campaigns, including keyword research, ad copywriting, and performance tracking.
  • Supported website maintenance, optimizing content in line with SEO best practices.
  • Assisted in managing email marketing campaigns through list segmentation and content creation.
  • Designed and executed posts for all social media platforms using Adobe Creative Suite.
  • Conducted performance tracking of email campaigns to generate qualified leads.
  • Optimized digital content to align with current marketing trends and audience needs.

Education

Bachelor of Science - Marketing

University of Dayton
Dayton, OH
05-2023

Skills

SEO Certification

Google Analytics/Ads Certification

Proficient in Adobe & Microsoft Suites

Hubspot Inbound Marketing Certification

Advanced Creativity with Photography

Emotional Intelligence

Strategic and Creative Problem Solving

Prioritizing and Organizing Tasks

Paid Search Strategy (Google & Bing Ads)
Global Campaign Management & Localization
Bid Management Platforms
Campaign Buildout & Execution (Search, YouTube, Display)

Budget Allocation & Spend Management

Affiliations

  • Member of the Club Tennis team | Social Media Coordinator
  • Study Abroad Program Prague, CZ | 2022
  • University of Dayton Flyer Radio & Production

Timeline

Search Marketing Associate

Jung and Company
03.2024 - Current

Digital Marketing Specialist

Firesite Films
01.2023 - 02.2024

Social Media Marketing Intern

Lunacy Productions
01.2022 - 05.2022

Bachelor of Science - Marketing

University of Dayton

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