NATALIE GEORGES

Partner with mission-driven organizations to clarify identity, deepen audience engagement, and drive results. Provide fractional marketing leadership with a focus on brand development, campaign strategy, and digital communications, grounded in strategic insight and collaborative execution.

• Advise on messaging, brand strategy, and marketing best practices across print, web, and social channels.
• Collaborate with creative teams to develop and execute content strategies that enhance audience experience and organizational cohesion.
• Guide CRM and platform integration to improve outreach and performance tracking.
• Support internal and external communication efforts, including leadership messaging and stakeholder alignment.

Developed and led the implementation of a comprehensive marketing and communications strategy that elevated brand visibility, enhanced digital engagement, and contributed to multi-year enrollment growth. Managed a team of seven, including writers, designers, and digital specialists.

• Rebranded the institution, creating a unified brand architecture and messaging platform aligned with strategic goals.
• Collaborated with Admissions to develop audience-segmented campaigns, resulting in 5%–13% annual growth in applications and yield.
• Spearheaded a full website redesign that improved user experience and drove a 10%–20% increase in annual traffic.
  Oversaw the marketing budget and resource allocation across digital and print channels.
• Enhanced the prospective family journey by aligning brand messaging, digital content, and print collateral to create a consistent and compelling experience across channels.

Led college-wide messaging and brand strategy in partnership with the Dean and the leadership team to advance institutional priorities and stakeholder engagement. Managed a team of two and led a network of freelance contributors.

• Developed speeches and strategic communications for the Dean, reaching campus-wide and external audiences.
• Led alumni engagement campaigns that supported fundraising goals and strengthened community connections.
• Revamped digital strategy, increasing email engagement by 65% and doubling social media followers.
• Launched virtual engagement initiatives during the pandemic to maintain visibility and audience connection.
• Mentored writers and managed freelance teams to ensure brand alignment and content consistency.

Directed marketing, communications, and public relations activities for a nonprofit focused on economic empowerment.
Led a full rebrand and launch campaign, including community events and social media engagement.

• Secured $45K+ in new unrestricted funds through messaging tailored to foundations and corporate donors.
• Guided transition to data-informed outreach strategies, improving message relevance and donor response.

Steered marketing and donor communications to advance fundraising and community engagement. Played a pivotal role in community relations, working closely with funded partners to enhance their messaging and illustrate donor impact. Helped align partner fundraising efforts with United Way’s strategic priorities to strengthen collective campaigns. Also collaborated with local government leaders to broaden outreach and deepen civic engagement. Managed an in-house staff of one, and coordinated external creative freelancers.

• Increased donor contributions by 1%–17% by applying segmented messaging strategies.
• Enhanced visibility by aligning local identity with national brand equity.
• Supported board communications and crisis messaging during organizational transitions.