Natalie Giecek
Charleston,SC
Summary
Proven Media Manager with a track record at Warner Bro. Discovery, adept in budget management and strategic media planning. Excelled in fostering key industry relationships and enhancing campaign performance through insightful analysis. Skilled in both paid media strategy and execution, consistently driving campaign success and stakeholder satisfaction.
Overview
5
5
years of professional experience
Work History
Media Manager
Warner Bro. Discovery
03.2023 - Current
- Manage all aspects of media campaigns including: budget management, development of media plans, establishing and evaluating KPIs/benchmarks, testing targets, and monitoring and assessing performance across all channels (Broadcast, Radio, OOH, Digital, Programmatic, Social etc.).
- Maintain strong relationships with key industry stakeholders, fostering collaboration and partnership opportunities for major tentpoles including; March Madness, Shark Week, NHL, Impractical Jokers and more.
- Collaborate with media and marketing managers across brand priorities to ensure media campaigns ladder up to overall campaign objectives.
- Provide campaign support to managers, including but not limited to driving kick off calls, creative tracking, billing and scope of work assistance.
Paid Social Media Planner
Warner Bro. Discovery
03.2020 - 03.2023
- Managed day-to-day of social campaigns with social agency, guiding creation of strategy, asset development, run of show planning, and execution for original titles.
- Developed comprehensive reports on campaign performance, providing actionable insights to inform future planning efforts.
- Developed presentations, media strategy execution plans and content calendars for multi-million dollar campaigns.
- Incorporated media database technologies such as tagging, tracking and ad service metrics into media planning efforts.
Digital Media Specialist
Rearview Advertising
08.2019 - 02.2020
- Enhanced brand visibility with the creation of high-quality visual and written content for various platforms.
- Developed email marketing campaigns that resulted in higher open rates and click-throughs, ultimately leading to increased conversions.
- Formed profitable paid digital and social strategies in collaboration with decision-makers.
- Drove lead generation efforts through targeted content marketing initiatives, supported by effective SEO strategies and social media engagement.
Education
Master of Arts - Communications
University of Tennessee
Knoxville, TN07.2019
Bachelor of Arts - Communications
University of Tennessee
Knoxville, TN07.2017
Skills
Budget Management
Paid Media Marketing & Strategy
Nielsen
Deliverables Coordination
Fluent Bilingual Communication
Campaign Implementation
Strategic Planning
Media Relations
Timeline
Media Manager
Warner Bro. Discovery
03.2023 - Current
Paid Social Media Planner
Warner Bro. Discovery
03.2020 - 03.2023
Digital Media Specialist
Rearview Advertising
08.2019 - 02.2020
Master of Arts - Communications
University of Tennessee
Bachelor of Arts - Communications
University of Tennessee
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