NATALIE GUTIERREZ
New York,NY
Summary
Forward thinker with integrated marketing experience and accomplishments. Objectives for marketing approaches and strategies are focused on business improvement, enhancing revenue, and maximizing positive brand awareness by utilizing the most current tools; collectivity, community, and analytics are vital for a strong marketing plan.
Overview
12
12
years of professional experience
Work History
Associate Digital Marketing Director
Beauty Solutions, LTD
09.2021 - 09.2024
- Worked directly with VP of Marketing to develop and execute e-commerce- driven marketing plans for various beauty brands, from cosmetics to skincare
- Managed 4 brands’ social media accounts domestically and internationally (Latin America, Europe, the Middle East, Asia, and Africa) engaging with followers and creating loyal brand community
- Directed and managed additional international accounts, retailers, and distributors to ensure that all marketing materials provided were executed
- Produced, organized, and executed social media, email, and SMS marketing initiatives
- Developed and increased brand awareness, audience growth, and new leads with quarterly campaigns and organize them into monthly social media content calendars
- Implemented data-driven marketing strategies to boost sales for launches, rebranding campaigns, and promotions
- Analyzed campaign performance data through A/B testing, audience segmentation, and keyword analysis to adjust tactics and maximize ROI.
- Curated content, produce promotions and paid media strategies, manage analytics and social media partnerships, and utilize analytics and insights to produce regular recap reports to develop future strategies and content
- Worked alongside company's sales team to provide them with marketing knowledge and materials to help them gain new accounts (retailers and distributors)
- Negotiated partnerships and contracts with key influencers to maximize brand exposure to target markets
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals
- Coordinated with sales teams to align marketing and sales strategies, driving revenue growth
Digital Marketing Account Director
The Anise Agency
02.2017 - 05.2021
- Developed and executed social media marketing and other digital marketing strategies to facilitate business growth, funding growth, and e-commerce sales for governmental real estate developers, non-profit organizations, and luxury jewelry accounts, a total of 6 accounts.
- Produced creative social media content (graphics, videography, photoshoots, etc.), paid, email, and SMS marketing
- Prepared pitches and proposals for presentations, drafted and executed timelines, and created monthly and yearly reports using analytics and insights
- Built strong rapport with clients through regular check-ins, status updates, and proactive problem-solving approaches.
- Managed budgets for multiple accounts, ensuring optimal allocation of resources for maximum impact.
- Reviewed competitor offerings to inform strategic planning efforts and ensure differentiation in crowded markets.
- Presented insightful reports to clients on campaign progress and results, demonstrating the value of services provided.
- Secured new business through targeted prospecting efforts, expanding the company''s client base and market share.
Social Media Marketing Manager
R. Couri Hay CPR
06.2014 - 02.2017
- Established and managed the Social Media Department
- Oversaw and managed a team of 6 that worked with the PR Department to develop campaigns, media pitches, on and off-site events, and social media content (graphics, videography, photoshoots, etc.) for high-profile government officials, non-profit organizations, and other lifestyle accounts
- Created and edited social media calendars for multiple accounts
- Drafted proposals and provided monthly reports
- Created engaging multimedia content including graphics, videos, and blog posts to enhance user experience.
- Coordinated promotional events to generate buzz around new product launches or initiatives.
- Established relationships with industry influencers for mutually beneficial collaborations and exposure opportunities.
- Collaborated with cross-functional teams to develop cohesive marketing plans and messaging.
- Boosted brand awareness by developing and implementing targeted social media campaigns.
- Analyzed performance metrics to optimize content strategy and improve overall reach.
- Scheduled regular audits of social media accounts to maintain profile accuracy, relevance, and compliance with platform guidelines.
Digital Marketing Account Executive
SheBytes
01.2013 - 06.2014
- Assisted with Google Analytics and Google AdWords (Google Ads) to improve clients’ online presence and audience growth
- Developed marketing content such as blogs, drafted email marketing and other social media content
- Collaborated with influential X (formally Twitter) accounts to circulate clients’ brand awareness and help increase business growth for Fortune 500 Companies
- Worked with the CEO to secure media opportunities for the company
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Enhanced client satisfaction with thorough account management and regular progress updates.
- Generated new business leads through targeted outreach, networking, and relationship building.
- Conducted market research to identify trends, competitor insights, and opportunities for growth within the industry sector.
- Established a strong social media presence for clients by creating engaging content that resonated with their target audience.
Corporate JR Account Executive
5W Public Relations
10.2012 - 01.2013
- Worked with the Corporate PR Department to create press releases, build media lists, and draft reactive and proactive pitches for over 15 corporate-based clients such as politicians, lawyers, and governmental and non-profit organizations
- Assisted with new business development by researching targeted businesses, building lists, and securing new accounts
- Managed multiple accounts simultaneously, ensuring timely communication and accurate record keeping.
- Conducted market research to gather valuable insights for effective account management strategies.
- Implemented targeted marketing campaigns based on client goals, leading to increased brand visibility and engagement rates.
- Enhanced customer retention through proactive communication efforts including regular check-ins and prompt issue resolution.
- Assisted senior account executives with daily tasks, streamlining processes and improving overall team efficiency.
Education
Digital Communication: International & Intercultural
Baruch College
New York, NYMarketing & Political Science
Pepperdine University
Malibu, CACertification - Humanities & International Communication
University of The Nations
Kona, HISkills
- Proficient in Spanish
- Microsoft Office
- Adobe, Canva, & Multiple Video Editing Programs
- Social Media Analytics, Planning, & Reporting
- Social Media Paid Advertising
- Email Marketing Analytics, Planning, & Reporting
- SMS (Mobile) Marketing Analytics, Planning, & Reporting
- Shopify & E-Commerce Strategy
- Google Analytics & Ads
- Partnerships & Contract Management
- CRM Management & Team Management Platforms
- New Business Proposals, Pitches, and Negotiation
Affiliations
UN Women, Marketing Committee Volunteer Member for Metro NY Chapter of the U.S. National Committee for UN Women
Timeline
Associate Digital Marketing Director
Beauty Solutions, LTD
09.2021 - 09.2024
Digital Marketing Account Director
The Anise Agency
02.2017 - 05.2021
Social Media Marketing Manager
R. Couri Hay CPR
06.2014 - 02.2017
Digital Marketing Account Executive
SheBytes
01.2013 - 06.2014
Corporate JR Account Executive
5W Public Relations
10.2012 - 01.2013
Digital Communication: International & Intercultural
Baruch College
Marketing & Political Science
Pepperdine University
Certification - Humanities & International Communication
University of The Nations
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