Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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Natalie Haag

Lombard,Illinois

Summary

Passionate and ambitious sales leader with 30 years experience driving growth and success for leading companies in my industry. My expertise includes hardware, cloud solutions, IT storage transitioning our market with SaaS. Experienced product manager well-versed in Agile methodologies and collaborating with cross functional teams to deliver successful solutions. I have a proven track record of exceeding sales goals, developing successful channel programs and driving revenue growth. With an uncanny ability to win the trust of anyone I interact with from End Users to my channel clients, I have successfully expanded market share increasing revenue by continuously cultivating the strong client relationships and deep connections built throughout my career.

Overview

10
10
years of professional experience

Work History

National Business Development/National Key Account Manager

Senstar
01.2023 - Current
  • Promoted within one year for determining optimal direction for company on a strategic level.
  • Introduce new key account strategy within our corporate structure, causing a more efficient solution for lead generation and lead introduction to our existing Key Account base
  • Explore and tailor our subscription maintenance services sales approach by pinpointing the need of our customer.
  • Boosting our MRR by 15%.
  • Build market position by locating, developing, defining, and closing business relationships.
  • Orchestrated and assisted our marketing department to launch new marketing campaigns helping to align sales messaging and improve lead quality resulting in a 25 % increase in open rates.
  • Track individual contributors including construction companies, industry consultants, A&E’s, Security Integrators, and End Users, IT Managers.
  • Increased monthly recurring revenue (MRR) by 50% through successful upselling and cross-selling strategies.
  • Achieved a 55% customer retention rate by implementing personalized onboarding and training programs for our security dealers.
  • Grew the sales pipeline by 20% by identifying and pursuing new market opportunities.
  • Collaborate and train regional managers to build and enhance new business acquisitions and market share.
  • Develop leads and opportunities while promoting solution-based strategies tailored to their needs.

Regional Sales Manager (RSM)

Senstar
03.2022 - 01.2023
  • Managed a region spanning 15 states generating over 1.8 million in annual sales, exceeding sales targets by 12% each quarter by developing detailed account plans that address the complexities of opportunities with long sales cycles.
  • Provide professional quotations and proposals promptly to meet or exceed customer requirements
  • Implemented innovative sales strategies that successfully penetrated new markets, boosting regional brand recognition.
  • Established clear performance metrics for monitoring individual team member progress, fostering accountability towards achieving shared goals as a cohesive unit.
  • Manage the territory pipeline, and growth opportunities and expand the territory customer base
  • Communicate the voice of the customer to appropriate internal departments
  • Collaborated with senior executives to evaluate performance in regional area and develop strategies to expand revenue generation.
  • Executed successful promotional events and trade shows.

District Sales Manager Midwest Market

BOSCH BUILDING TECHNOLOGIES
01.2015 - 01.2022
  • My role at Bosch utilized similar skills and professional attributes equal to the RSM position at Senstar. Please refer to ACCOMPLISHMENTS for intel on success with Bosch.
  • 5-state territory providing IP security solutions to customers/dealers/integrators/distributors/IT managers/ channel partners.
  • My success and accomplishments in increasing revenue, customer retention, customer satisfaction, efficiency, accuracy contributed to BOSCH BT attaining and benefiting larger earnings and revenue YoY.
  • Demonstrated products to show potential customers benefits and advantages and encourage purchases.
  • Led sales meetings to communicate objectives, review progress against goals, and discuss areas for improvement.
  • Developed strong partnerships with key clients, ensuring long-term business relationships and repeat sales.
  • Streamlined operations by collaborating with cross-functional teams to address challenges and improve processes.

Education

Associate degree - Business Management

TRITON COLLEGE
RIVER GROVE, IL
05.1988

Skills

  • Sales presentations
  • Relationship management
  • Pricing strategy
  • Territory management
  • Client relationship building
  • Sales lifecycle management
  • Client needs assessment
  • Customer rapport
  • Business development

Accomplishments

  • 12/2023, SENSTAR outstanding sales achievement, Top sales performance in the region, exceeding quota by 25% through targeted lead generation and customer retention strategies.
  • 12/2020, Sales Excellence/Presidents Club, Exceeding sales quota by 20%. Recognition for the highest new End User (Haribo candy) acquisition resulting in my design and solution at the Pleasant Prairie, WI location to be the template for all new manufacturing facilities around the Globe.
  • 12/2019, Sales Excellence/Presidents Club, Achieved 150% of sales quota generating $1M in revenue, additionally recognized for increasing our position in the market by exceptional End User demand creation.
  • 12/2017, Sales Excellence/Presidents Club, Attaining new customers and exceptional conflict resolution aiding in retaining existing customer growing accounts by an average of 35%.
  • 12/2016 Sales Excellence/Presidents Club, Outstanding Sales Performance: Big Deal Award for exceeding my sales goal by 860K.

Timeline

National Business Development/National Key Account Manager

Senstar
01.2023 - Current

Regional Sales Manager (RSM)

Senstar
03.2022 - 01.2023

District Sales Manager Midwest Market

BOSCH BUILDING TECHNOLOGIES
01.2015 - 01.2022

Associate degree - Business Management

TRITON COLLEGE

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