NATALIE HAYNES
Cornelius,NC
Summary
Organized communications professional bringing forth exceptional writing skills and 10 years of experience in both internal and client-facing roles. Skilled communicator adept at collaborating effectively and cohesively with multidisciplinary teams.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Content Coordinator
Acadia Healthcare
06.2022 - Current
- Develop and edit content that is clinically accurate, consumer-focused, and aligns with AP style and company tone
- Create content for various mediums, including web pages, articles, blog posts, collateral, press releases, boilerplates, radio and TV scripts, social media posts, online review responses, email campaigns, and directory profiles
- Drive accuracy of content through careful proofreading and fact-checking
- Train team of writers on workflows and writing style, providing concise and constructive editorial feedback
- Maintain style guides to encourage consistent quality of content
- Collaborate with design and marketing departments and executives to meet desired content goals and deadlines
- Work with graphic artists, post-production team members, and other specialists to produce captivating and successful content
- Utilize SEO techniques to optimize content for search engine rankings
- Maintain detailed documentation of content creation in pipelines, SharePoint, and Jira
- Employ AI tools to enhance departmental efficiency
Foundations Content Specialist
Wounded Warrior Project
01.2022 - 06.2022
- Strengthened content through proofreading and editing
- Applied editing and photography tools to tell great stories
- Developed a range of audience-focused grant templates to enhance departmental efficiency
- Composed fundraising content that effectively communicated the organization’s history, mission, vision, and programs
- Conducted research to identify and evaluate potential foundation partnerships
- Collaborated with the programs team to align revenue goals for fundraising initiatives to be featured in printed materials
Warrior Support Liaison
Wounded Warrior Project
07.2019 - 12.2021
- Served as the key liaison between the Chief Development Officer (CDO) and the resource development team to prioritize projects and streamline communication across stakeholders
- Played a pivotal role in the development of the organization’s internal website, from inception to launch, creating engaging content such as employee spotlights and executive Q&As to drive website traffic
- Led departmental communication between the CDO and other C-suite executives, effectively conveying resource development objectives by planning and leading quarterly business reviews
- Identified and implemented initiatives to support employee engagement and enhance department culture, particularly during the COVID-19 quarantine
- Managed a key performance indicator (KPI) project annually, fostering the growth and development of a team of over 100 employees
- Facilitated cross-team communication between marketing communications and business development teams to align goals, coordinate project overlap, and identify opportunities for effective collaboration
- Successfully communicated with entities inside and outside of the organization
Warrior Support Coordinator
Wounded Warrior Project
06.2017 - 07.2019
- Led the expansion of the donor base through strategic analysis and effective stewardship, managing daily donor communications and creating online forms, email campaigns, and tax acknowledgment letters
- Developed procedures to enhance donations via donor-advised funds
- Collaborated with the marketing department to develop direct mail campaigns and collateral, including annual reports and giving-level brochures
- Coordinated meetings and events for internal and external groups
- Responded to inquiries from donors, vendors, and other external contacts
Licensing Coordinator
Collegiate Licensing Company
03.2014 - 05.2017
- Oversaw specialty licensing programs for high-profile events, including the Rose Bowl Game, Rose Parade, Sugar Bowl, March Madness, SEC Championship Game, and CFP National Championship Game
- Managed relationships with major accounts, including Nike, Under Armour, and Adidas
- Monitored program contracts, license execution, and financial reporting
- Handled licensee communication, informing clients how to obtain licenses
Education
BBA - Marketing
University of Georgia
12.2012
Skills
- Content creation
- Copywriting
- SEO/SEM
- Social media
- Public relations
- Project management
- Deadline management
- Proofreading
- Online research
Certification
Nutritional Therapy Practitioner
Timeline
Content Coordinator
Acadia Healthcare
06.2022 - Current
Foundations Content Specialist
Wounded Warrior Project
01.2022 - 06.2022
Warrior Support Liaison
Wounded Warrior Project
07.2019 - 12.2021
Warrior Support Coordinator
Wounded Warrior Project
06.2017 - 07.2019
Licensing Coordinator
Collegiate Licensing Company
03.2014 - 05.2017
BBA - Marketing
University of Georgia
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