Natalie Jones

• Lead the brand marketing team for all aspects of brand marketing - digital strategy & implementation, communications, PR/advertising, customer experience, trade shows & events, operations, and sales tools & initiatives
• Drive insights to action developing and implementing marketing strategy to elevate the Shaw Contract brand in the market, build brand loyalty that translates to sales growth and supports commercial top line growth and bottom line NDC goals
• Coach and develop the brand marketing team to build their strategic skillset, market knowledge, customer focus, and business acumen to help them grow professionally and be equipped for their next career opportunity
• Worked with internal IT business partners and external digital resources to launch the new Shaw Contract brand website in July of 2020. Incorporated new site functionality every year to align with commercial business goals and market insights
• Create sustainability strategy and messaging People Together, Planet Forever and Neutral Is Not Enough
• Enhance customer sample experience in partnership with the Shaw sample team
• Build sales tools to drive resilient platform sales
• Develop strategy and initiatives to develop brand recognition and loyalty with Gen Z customer base
• Craft unique client experiences at every touchpoint including in person, virtual, digital, sample, etc

• Develop strategy to grow healthcare brand presence and sales
• Train sales team in healthcare strategic selling and technical skills
• Partner with sales and product development to build healthcare product launch plan
• Develop technical resources required for healthcare segment selling
• Create customer roundtable to inform insights and actions to drive healthcare strategy
• Partner with communications team, PR, and media to elevate brand awareness in healthcare segment

• Established a new role at Sunbrella Contract to develop the brand presence with the commercial A&D channel
• Crafted Sunbrella Contract brand message for the commercial audience
• Partnered with the internal manufacturing, marketing, and sustainability business partners to create an annual Designing for Wellness Summit
• Partnered with the Sunbrella global flooring team to build US flooring market strategy including distribution, marketing, inventory and logistics
• Work collaboratively with internal marketing, R & D, and product design teams to develop industry roundtable/focus groups

• Responsible for all aspects of marketing across all eight commercial product lines, from brand strategy to implementation and P&L responsibility
• Coached and developed the in-house marketing team and managed external agencies in advertising, media relations, communications, customer experience & events, sales tool development, budgeting, and product design collaborations
• Led voice of customer research, customer roundtables, and focus groups
• Since 2006, as Vice President over Creative Product, created a winning track record of successful product launches driving financial results to positively impact EBITDA, as well as elevating brand perception in all segments of the commercial Interiors market
• After the acquisition of Amtico LVT and Burke Rubber, led the marketing strategy for integrating both brands into the commercial portfolio

• Responsible for brand strategy, product development, marketing, product line management, design collaborations, brand elevation in the market, P&L responsibility, and voice of customer for Lees Carpets
• Helped lead the brand integration after a successful acquisition of Lees by the Mohawk Group
• Coached and developed in-house teams and managed external agencies in advertising, media relations, communications, customer experience & events, sales tool development, budgeting, showroom design and product design collaborations

• Served as liaison between the A&D community, sales team, and product development, to create custom designs for prestigious installations
• Worked closely with manufacturing, sales, and product development teams to engineer the best product for the application with regard to aesthetics, performance, and budget.

Responsibilities and Achievements

• Part of a two-person team that increased Lees' profitability and market share across Central Florida, growing sales to $6.5 million
• Worked with the local A&D community, end users, and flooring contractors to specify projects and grow discretionary sales
• Identified, cultivated, and developed customer relationships, delivered product marketing initiatives and presentations, managed pricing, and facilitated product installation.