Summary
Overview
Work History
Education
Skills
Timeline
Generic

NATALIE LAVERY

Cargocollective.com/Natalielavery

Summary

Natalie is a natural born leader with an extensive creative and strategic background at award-winning shops. Excellent communicator, problem solver and detail-oriented manager she's skilled at overseeing writers, designers and artists to produce brilliant work. Natalie has also collected a lot of wisdom around wellness and stress. This combination makes her presence a catalyst for excellent creative as well as a healthy work environment.

Backstory:
Creator of the HeForShe campaign, Cannes, Kelly, Obie, One Show, Addy, London International and Andy award-winning TV, print and digital advertising writer with twenty years experience Natalie has worked at agencies such as Crispin Porter + Bogusky, 72 & Sunny (freelance), Publicis, The Martin Agency and the community. And when her relentless entrepreneurial spirit took hold early in her career, she also opened her own ad shop with three local clients.

Overview

22
22
years of professional experience

Work History

Freelance Creative Director

Self Employed
04.2022 - Current

Creative Director

The Community
Miami, FL
04.2021 - 03.2022
  • Creative Director on Cleveland Clinic, Kroger, Revlon and Nabisco Brands
  • Led conceptual work on all brands in all media, reported to GCD solely on new business
  • On Kroger managed both English and Spanish creative
  • Managed a group of 2 to 8 creatives, depending on assignment, for all three brands as well as on new business pitches.

Associate Creative Director

Zimmerman
Fort Lauderdale, FL
02.2020 - 02.2021
  • Led creative on McDonalds, Hair Cuttery and Ratner Company
  • Oversaw conceptual campaigns, social strategy, online videos, digital, OOH and POP on all three accounts
  • Mentored and managed junior teams so they felt supported and did their best work.

Associate Creative Director

Publicis Dallas
Dallas, TX
03.2010 - 10.2014
  • Brought in UN WOMEN pro-bono client, created #HeForShe idea helped launch a movement
  • Creative lead on CiCi's Pizza account including TV, digital and POP
  • Produced television, print and digital for Bridgestone and Nestea
  • Produced radio for TruGreen
  • Lead on revamping entire website for Lake Austin Spa Resort, the #1 Destination Spa in the World.

Senior Copywriter

The Martin Agency
Richmond, VA
06.2009 - 06.2010
  • Walmart TV, print and digital

Senior Copywriter

Publicis Dallas
Dallas, TX
02.2007 - 02.2009
  • Terminix, Denny's, Hornitos, Tap Project and others

Copywriter

Crispin Porter + Bogusky
Miami, FL
02.2002 - 01.2004
  • MINI Cooper, Burger King, Compass Bank, Victoria's Secret, Ad Council TV produced, TRUTH campaign, Club Med, Molson Beer, Virgin Atlantic Airways, Google recruitment and IKEA.

Education

Mindfulness Meditation Instructor Certification Program -

UC Berkeley
06.2024

Certification in Copywriting -

Miami Ad School

English -

Miami Dade College

Skills

  • Campaign development
  • Strategic Thinking
  • Brand Messaging
  • Video Editing
  • Concept Development
  • Strategic leadership
  • Creative team development
  • Optimism
  • Mentoring

Timeline

Freelance Creative Director

Self Employed
04.2022 - Current

Creative Director

The Community
04.2021 - 03.2022

Associate Creative Director

Zimmerman
02.2020 - 02.2021

Associate Creative Director

Publicis Dallas
03.2010 - 10.2014

Senior Copywriter

The Martin Agency
06.2009 - 06.2010

Senior Copywriter

Publicis Dallas
02.2007 - 02.2009

Copywriter

Crispin Porter + Bogusky
02.2002 - 01.2004

Mindfulness Meditation Instructor Certification Program -

UC Berkeley

Certification in Copywriting -

Miami Ad School

English -

Miami Dade College
NATALIE LAVERY