Natalie Lee

Represent Modern Luxury Media, with a focus on Interiors Texas, and a wide array of digital offerings. Articulating Modern Luxury’s offerings, competitive advantages, resources, and processes to clients and prospects via in-person and Zoom meetings with an established network of C-suite, senior-level media, and client relationships in vertical categories. Assisting in the development of local marketing initiatives and participation in industry events. Developing multi-platform sales and marketing programs across all 24 titles nationwide for local and national accounts.

• Met the July 2024 year-over-year publication revenue goal.
• Launched Interiors Dallas magazine, October 2024.
• Collectively, we met the October 2024 publication goal.

Conducted an audience-based sales approach, selling across all product platforms: online (cars.com, repairpal.com, dallasnews.com, Google.com, programmatic, SEO, and SEM) and print media (Dallas Morning News, direct mail, inserts, and niche publications) to provide marketing solutions to current and new franchise dealerships. Provided automotive industry experience and market knowledge to assist clients in defining discrete marketing objectives, and recommended high-impact solutions. Maximized revenue potential, and achieved company goals and business objectives.

Responsible for developing new business, as well as maximizing the advertising and marketing needs of new and existing clients in the luxury industry. Identified and prospected new clients and opportunities to generate revenue for print and digital advertising, Fdluxe.com. Additionally, I worked with BMGroup Account Executives to develop creative campaigns aimed at winning luxury industry business and meeting the objectives of clients.

• Launched FD House magazine in March 2015.
• Collectively met the September 2015 publication goal.

Collaborated with over 30 BMGroup Account Executives company-wide to increase revenue for targeted print solution products that included direct mail, shared mail, inserts/circulars, door hangers, and custom publications. Understood various business segments and marketing trends to become an asset on sales calls with potential or current advertisers. Developed creative campaigns and proposals to help clients achieve their business objectives.

• Collectively, the five teams grew revenue by 697% in 2013.
• Generated over $2.3 million in revenue in 2013.
• Surpassed the annual revenue goal by 146.7% in 2014.
• Developed and maintained a client base of over 90 accounts per month.

Responsible for customer cold calling, researching customer business needs, building strong customer relations, creating proposals and client presentations, closing contractual agreements, collections, maintaining solid customer relationships, and continuing to pursue new business. Developed effective print, digital, direct marketing campaigns and Hispanic events.

• Effectively managed a book of 55+ accounts.
• Closed several 'top prospects' on the company’s radar.
• Closed 40 or more new accounts.

Modeled (commercial, print, editorial, and runway) for high-profile international brands such as Louis Vuitton, L’Oréal Paris, Escada Group, Roberto Cavalli, Revlon Inc., Salvatore Ferragamo, Tommy Hilfiger, and Levi Strauss & Co. and Maxim Magazine. National clients, including Seventeen Magazine, Neiman Marcus, Macy's, Avon, and JCPenney. Starred in television commercials for Coca-Cola, MTV, Sony, Listerine, and Coors Light.

• Agencies: The Campbell Agency, Dallas, TX; Kathy Muller, Honolulu, HI; Glenda Modelos, México City, MX; Wilhelmina, New York, NY; The Agency Inc., Little Rock, AR; L’Agence, Atlanta, GA.

Responsible for consulting with clients to determine business goals and objectives within the Hispanic market. Provided innovative solutions that met or exceeded clients' expectations for print, classified, automotive, and online advertising.

• Increased classified section revenue by 50%.