Natalie Lopez-Amato

• Developed innovative social media strategy to align content with target audiences, resulting in an increase of engagement from 0.8% to 2.21% within three months
• Doubled impressions on one major account from 97,000 to 209,000 within three months
• Generated over one million views on TikTok
• Build relationships with clients, influencers, and strategic partners via social media
• Create and schedule content calendars
• Develop and maintain a consistent brand image and voice across all social media channels.
• Increased customer engagement through social media.
• Analyzed marketing plan and social media strategies to identify strategic weaknesses and make recommendations for improvements.

• Partnered with brands such as Sutra, Your Nail Lab Subscription, and AIA Beauty in creating entertaining, knowledgeable videos that of which been posted on platforms Tiktok and Instagram.

• Specializing in creative and product photography
• Recognized and featured by Ellen Degeneres skincare line Kind Science
• Use of basic photo editing software such as Adobe Lightroom & Capture One
• Communicate with photographic subjects, creating a connection to ensure powerful photos
• Digitally edited photos to enhance appearance.
• Planned and prepared for on-location and studio shoots.
• Photographed high-quality images for various print and digital projects.

• Partnered with brands such as Sutra, Your Nail Lab Subscription, and AIA Beauty in creating entertaining, knowledgeable videos that of which been posted on platforms Tiktok and Instagram.
• Built relationships with other brand ambassadors and influencers to assist in social media strategy.
• Gathered insights from interaction with current and prospective consumers to enhance content.