Summary
Overview
Work History
Education
Skills
Certification
Timeline
NATALIE VIVORI

NATALIE VIVORI

Denver,CO

Summary

Product Manager with 6 years of experience driving digital growth through data, collaboration, and user-focused product development. Skilled in Agile execution, roadmap planning, and delivering high-impact features.

Overview

6
6
years of professional experience
3
3

Certifications

Work History

Digital Product Manager

WGAC (Good Goods)
05.2022 - Current
  • Led product strategy for Growth and Acquisition, contributing to $4M+ in incremental revenue, a +23% lift in CVR, and a +76% increase in CTR through structured experimentation, UX improvements, and content-driven engagement.
  • Directed the global launch of a redesigned site-wide navigation, improving product discoverability and first-time user flow; generates an estimated $300K in annual revenue across four regions with an +11% lift in new subscriber CVR.
  • Owned the end-to-end strategy and implementation of a modular, reusable Impact Page, decreasing bounce by 14.5% while reinforcing brand values.
  • Onboarded and launched a scalable SEO program in collaboration with engineering and content teams, resulting in an estimated 27% YoY growth in organic traffic and improved visibility across global markets.
  • Independently drove product experimentation and data analysis in a lean environment - running 12+ A/B tests and shipping 8+ high-impact features per year aligned with growth OKRs.

Software Product Manager

Constellation
05.2019 - 05.2022
  • Led the end-to-end development of Alexia's Creative Management Platform, driving $660K in monthly contracts and contributing $33M in annual revenue by 2021.
  • Directed the user interface development of a $3M SaaS platform, ensuring intuitive design and seamless user experience, contributing to client retention.
  • Enforced Agile process, enabling development teams to scale and work on multiple product lines concurrently.
  • Worked closely with CEO and CPO to develop product road-maps for future SaaS products and iterations.
  • Managed a scrum team including 5 engineers, a UX designer, a QA analyst, and a data scientist to develop SaaS products for internal use and client contracts.
  • Managed product development from conception to roll-out by: writing PRDs for new product lines and features; designing with UX; running UAT sessions; working with marketing; training account teams to bring products to market; and iterating on features after release.
  • Facilitated daily scrum, write JIRA tickets, backlog grooming, sprint planning and retros.

Education

Bachelor of Science - Political Science

University of Wisconsin

Bachelor of Arts - Philosophy

University of Wisconsin - Stevens Point

Skills

  • Product Launch Execution
  • Product Roadmap Planning
  • User Acceptance Testing
  • Data-driven decision-making
  • API Integrations
  • Software Development Lifecycle
  • E-commerce Platforms
  • Product Strategy Development
  • Competitive Analysis
  • Product Metrics Tracking
  • Customer behavior analysis
  • Search engine optimization

Certification

  • Client Needs and Software Requirements
  • Software Processes and Agile Processes
  • Introduction to Software Product Management

Timeline

Digital Product Manager - WGAC (Good Goods)
05.2022 - Current
Software Product Manager - Constellation
05.2019 - 05.2022
University of Wisconsin - Stevens Point - Bachelor of Arts, Philosophy
University of Wisconsin - Bachelor of Science, Political Science

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