Natalie Marisa Cohen
Summary
Experienced marketing leader with comprehensive understanding of market conditions, trends, and effective positioning strategies. Proficient in traditional and digital marketing campaigns, leveraging diverse channels to drive impactful results. Recognized for exceptional leadership abilities, strategic planning expertise, and adept conflict resolution skills.
Overview
16
16
years of professional experience
Work History
Senior Marketing Manager
Wise School
07.2016 - Current
- Develop and implemented marketing and social media plans that contributed to significant enrollment increases, setting clear KPIs, evaluating effectiveness, and adjusting strategies for maximum engagement
- Act as the main liaison between design teams and internal departments, ensuring effective communication and alignment with client needs and timelines
- Design and executed multi-channel campaigns (press releases, direct mail, social media, Google Ads) to enhance brand visibility and community engagement
- Analyze customer feedback data to identify trends, pain points, and opportunities for improvement
- Boost brand awareness and generated leads while managing internal and external marketing campaigns and programs
- Improve website visibility through development and implementation of SEO strategies
Marketing and Communications Associate
California State University, Northridge
04.2013 - 01.2016
- Spearheaded digital marketing campaigns that led to a 15% increase in student applications, optimized SEO, and managed a $72,000 Google AdWords budget for maximum ROI
- Conducted comprehensive market research, trend analysis, and competitive benchmarking to guide local marketing strategies
- Produced and distributed high-quality content across social media channels, achieving substantial engagement with targeted audiences including students, alumni, and the local community
- Coordinated university-wide recruiting efforts through events, info sessions, and webinars, bolstering enrollment from both local and international students
- Partnered with University Advancement to craft and execute high-value fundraising campaigns, generating over $1.2 million
- Planned and executed promotional materials to drive brand consistency
Field Marketing Manager
Aramark Food Service
10.2011 - 11.2012
- Created and promoted targeted retail initiatives in partnership with major brands (Starbucks, Chick-fil-A), resulting in $400,000 in new meal plan sales
- Directed the marketing strategies for nine schools across two states, overseeing a $250,000 budget and executing campaigns tailored to each market
- Developed a content management strategy that improved SEO rankings and enhanced the online presence of district-specific services and events
- Developed aggressive marketing objectives for sales, ROI, and brand loyalty
Marketing Coordinator
Florida International University
09.2008 - 10.2011
- Orchestrated large-scale campus events including Homecoming, Relay for Life, and Welcome Week, driving campus engagement and community-building
- Created and analyzed student satisfaction surveys to refine event offerings, enhance experiences, and inform future programming
- Supervised graphic artists and interns, ensuring cohesive design and message alignment across all marketing collateral
- Managed workflow between staff, coordinating documents, and creative material distribution
Education
Master of Science - Global Strategic Communications
Florida International University
Miami, Florida05.2017
Bachelor of Arts - Communications
University of Arizona
Tucson, Arizona12.2004
Skills
- Strategic Planning
- Digital Marketing
- Social Media Strategy & Implementation
- Market Research
- Web Content Development
- Project Management
- Search Engine Optimization
- Market Research Analysis
Timeline
Senior Marketing Manager
Wise School
07.2016 - Current
Marketing and Communications Associate
California State University, Northridge
04.2013 - 01.2016
Field Marketing Manager
Aramark Food Service
10.2011 - 11.2012
Marketing Coordinator
Florida International University
09.2008 - 10.2011
Bachelor of Arts - Communications
University of Arizona
Master of Science - Global Strategic Communications
Florida International University
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