Natalie McHale

• Spearheading the development and execution of 10+ innovative lifestyle and entertainment campaigns annually for Modelo and Pacifico, driving significant increases in brand awareness, and fostering consumer loyalty.
• Designing and implementing groundbreaking activation strategies that doubled consumer attendance and tripled dwell time compared to previous years at flagship events, including Modelo’s College Football Championship and Pacifico’s Winter X Games.
• Developing an influencer strategy that increased Modelo's social engagement by 80% at the Rolling Loud Music Festival in 2024.
• Managing multi-disciplinary teams of 12 or more people across creative, production, and account functions to deliver high-quality outputs within budget and timelines.
• Acting as the key liaison among 20+ stakeholders—including clients, internal teams, vendors, and partner agencies—while building trust, cultivating long-term partnerships, and delivering strategic recommendations aligned with brand objectives.
• Utilizing consumer insights and market research to inform creative concepts and campaign direction, ensuring relevance and resonance with target audiences.
• Created and led Modelo’s Vegas Kickoff Classic activation, which earned the BizBash Best College Event Award, solidifying the brand's position as a leader in experiential marketing.

*Started as Account Manager in 2019 and promoted three times since

• Clients spanned across various industries such as Spotify, Hasbro, LEGO, Amazon Studios, Netflix, BET, Glenfiddich Whisky, Truly Hard Seltzer, Appleton Estate Rum, Wray & Nephew Rum, Espolon, Tequila, Everlane and more
• Led creative strategy and execution across multiple integrated marketing campaigns simultaneously such as developing and pitching a $3.3MM campaign strategy for adult LEGO, resulting in a 72% boost in online sales and a scope extension into 2023
• Executed all planning activities from concept to execution for 20+ small-to-large scale events yearly with $800K+ budgets, such as a 4-day Spotify Frequency Free Studio creators event featuring notable recording artists, solidifying Spotify's committment in supporting Black creators
• Securing and leading brand influencer programs while managing 30+influencers throughout the year in 4+ markets, generating 10MM+ social media impressions across brands in 2022 through key partnerships and buzzy program extensions
• Leading strategy and production in developing video and photo content forbrands to use on social channels and paid media resulting in an average growth of 10% each month on Wray & Nephew Rum's US Instagram account
• Manages the day-to-day logistics of project plans by overseeing 6+ teams of 5+ people internally such as design, production, publicity, community management and talent-relations, while simultaneously leading communications with 5+ clients from different brands

• Pitched and secured film and talent placements with top tier outlets like Refinery29 and AOL Build for films such as ROCKETMAN and A QUIET PLACE; generated an average of 10MM+ impressions for each film and its talent
• Oversaw front-of-house production for approximately 80 press screenings and events per year and served as liaison for high-profile talent and press during junkets, press days, events and premieres
• Scheduled and managed talent interviews for national digital outlets which included creating talent schedules and recapping press days for senior executives
• Created brand-appropriate social media content for upcoming films and recruited influencers for event coverage to increase exposure for films such as INSTANT FAMILY and PET SEMATARY

• Served as the main events point-person in New York ensuring all NY premieres, tastemakers, filmmaker/talent Q&As, press days and screenings were planned and executed properly for 20+ films
• Scouted venues, created and maintained budgets, negotiated contracts, selected catering and staffed all NY film-based events; spearheaded the creation of a venue reference book for future film needs
• Served as a VIP point-person for high-profile talent and C-level executives at all events and managed all event guest lists
• Facilitated all Viacom event bookings, logistics and print deliveries for the Paramount Pictures Screening Room; oversaw approximately 10 events weekly