Natalie Miller
Charlotte,NC
Summary
Roll-up-your-sleeves marketing maven with broad history of success crafting unified marketing programs that integrate digital innovation, brand positioning, and target audience engagement for leading global companies in aviation, technology, and retail sectors. Expert at engineering high-performing, multi-channel campaigns – from branding to recruitment marketing – by harnessing data intelligence and customer experience perspectives. Servant leader piloting cross-functional teams with precision, merging diverse disciplines to drive complex initiatives flawlessly and on time. Known among fellows for bringing clarity and creativity to every challenge. Marketing professional with history of crafting and executing strategic marketing plans that drive brand awareness and revenue growth. Focuses on innovative solutions and collaboration to meet evolving market demands. Known for strong analytical skills and ability to adapt to changing business needs.
Overview
18
18
years of professional experience
Work History
MARKETING STRATEGIST – AMAZON STORES
AMAZON.COM SERVICES, LLC
03.2022 - 11.2024
- Brought in to integrate critical marketing lens to recruitment of entry-level associates during period of high need for new manpower, with 30+ new store openings coupled with high backfill demands.
- Partnered with cross-functional stakeholders in positioning Amazon Physical Stores network as an employer of choice, steering operations from data-centric brand strategy development to localized, multi-channel campaign execution.
- Elevated Applicant Volume & Quality | Accelerated Time-to-Fill | 10% Awareness Increase for Student Audience.
- Authored the Employer Value Proposition [EVP] clearly outlining Amazon Stores’ advantages versus competition, serving as the foundation for the development of cohesive messaging and creative elements across the candidate/customer journey.
- Pioneered framework that bolstered the accuracy and impact of marketing campaigns by segmenting 3 key target audiences — students, early-career professionals, and experienced adults — through detailed candidate personas and attraction drivers.
- Reinforced Amazon Physical Stores’ employer brand identity by crafting design and messaging pillars distinctive from its parent brand, resulting in enhanced and aligned brand resonance across print collaterals and social media campaigns.
- Conducted analysis of data across disparate sources for increased insight accuracy by using various tools including CRM databases, listening tools, brand audits, channel performance metrics, KPI’s, marketing collateral performance, internal surveys and 3rd party data insights.
- Accelerated execution of critical, high-volume projects by improving collaboration and communication with internal partners; eliminated inefficiencies in executing reccurring processes by creating comprehensive SOP documents.
- Polished communications with candidates to both ensure compliance with brand standards and eliminate redundancies, leading to 25% reduction in overall communications and a generally positive candidate experience.
- Developed and executed full-scale marketing initiatives to drive engagement and increase brand loyalty.
PROJECT MANAGER
GOOGLE (CONSULTANT FOR INTELLIPRO GROUP INC.)
01.2019 - 01.2022
- $50K+ Annual Budget
- 20K+ Amplified web views
- 50% Increase in Program Interest
- Tapped to steer development of Google's internal program initiatives across multiple global regions building a community of high-performing skilled virtual and in-person facilitators.
- Cultivate meaningful partnerships with key external partners to drive program improvement while providing support during training of 40+ Googlers quarterly.
- Supported cross-functional global team of 7+ Program and Project Managers providing support for assigned learning and development programs based in US, Asia, South Africa and EMEA while reporting to the Global Head of Mastery Experience.
- Ran 75+ live virtual instructor-led training across multiple global regions to upskill internal Googlers on effective facilitation; deployed training for 120+ internal and external faculty members.
- Architect improvement initiatives with emphasis on brand marketing architecture via executing a $1.5K+ refresh of internal program website which garnered 20K+ views and increased recruitment by 20% YoY.
- Orchestrated increased views of program related videos and documents by 35% and generated a 50% increase in program interest from previous cycle while leveraging data-driven insight to reduce pain points.
- Devised first-ever detailed playbook to provide roadmap and guidance for ongoing program execution, increasing team productivity by 75% alongside designing monthly newsletters to share accomplishments with 100+ team members.
MANAGER – PRODUCT AND EXPERIENCE STRATEGY, MARKETING
United Airlines Inc.
01.2017 - 01.2019
- $750K+ F&B Program Execution
- 1M+ Passengers Annually
- $97K+ Cost Savings
- Rapidly rose to top performance to drive customer engagement and experience initiatives; managed creative collateral asset development and effectively communicated cross-divisional goals for 3rd largest aviation company in the world.
- Collaborated with cross-functional teams and lines of business to develop targeted marketing campaigns and increase customer loyalty.
- Directed development and execution of 6+ projects of food and beverage marketing strategy for membership-based programs involving 45+ international and domestic proprietary and partner locations across 4 continents.
- Championed marketing strategy and roll-out of a $750K+ United Club and Polaris lounge food and beverage program improvement initiative, gaining initial 15% increase in F&B CSAT post-implementation.
- Piloted $1M+ product partnership & 10+ on-site activations while bracing brand partnership for new product deployments.
- Secured $97K+ savings on marketing collateral creation identifying potential cost-saving mediums with new vendors.
- Coached and mentored 70+ Lounge leadership team across 35 locations to boost employee morale via recognition programs.
REGIONAL MANAGER – CUSTOMER EXPERIENCE
United Airlines Inc.
01.2016 - 01.2017
- Promoted to enhance customer experience by designing and implementing innovative programs, analyzing key customer data, and applying insights to improve service; supported 5 regional airports in achieving service excellence.
- Spearheaded 19+ roadshows to train leaders on a new CSAT platform, improving CSAT analysis for 6+ critical travel touchpoints.
- Delivered conflict resolution training for 20+ CX teams, empowering leaders to resolve escalated issues and boost CSAT.
- Secured multi-million-dollar funding for CSAT-metrics-driven initiatives like lobby redesign and enhanced baggage claim process.
- Earned recognition for driving MoM improvements in pre-flight experiences through data-driven customer-centric innovations.
BRAND MANAGER – MARKETING
United Airlines Inc.
01.2010 - 01.2016
- Appointed to lead cross-functional team of 5+ on high-profile brand and product marketing initiatives across company’s 300+ domestic and international airports; maintained full accountability for $500K+ branding budget.
- Developed and executed comprehensive brand marketing strategies to support corporate merger, activating 300+ airports on day one.
- Specific strategies include advertising, digital activations and consumer engagement initiatives.
- Led development of brand positioning/messaging pillars to support strategies for nationally aired commercials and digital/print media campaigns.
- Recognized for executing United Club projects and driving interest in JP Morgan Chase ads for the Chase Explorer Card product.
- Collaborated with creative, external agency and advertising partners in the development and management of a robust catalog of marketing collateral and creative assets to ensure proper and consistent branding across the enterprise.
- Designed and standardized procedures to ensure accurate reporting and inspection of defined metrics and KPI’s.
- Analyzed market data to inform strategic decision-making, enhancing market presence and brand loyalty and consumer insights to ensure continuous improvement.
PROJECT MANAGER – CUSTOMER EXPERIENCE
United Airlines Inc.
01.2007 - 01.2010
Education
Master of Business Administration (M.B.A) - Marketing
National-Louis University
Bachelor of Science (B.S.) - Political Science
Francis Marion University
Skills
- Strategic Marketing Leadership
- Brand Strategy Development
- Data-Driven Marketing Strategy
- Multi-Channel Campaigns
- Digital Marketing Innovation
- Cross-Functional Collaboration
- Stakeholder Engagement
- Budget & Resource Optimization
- Technology Integration
- Market Research
- Customer Experience & Engagement Strategy
- Performance Metrics
- Media Strategy
Websites
Accomplishments
- Propelled distinctive recruitment marketing that brought 30-location talent acquisition to record-high speed and volume.
- Captained high-ROI execution of United Airlines’ corporate rebranding program across 300+ aviation hubs in 4 continents.
- Trained 100+ leaders across organizations and collaborated with partners globally on diverse initiatives to elevate brand identity.
Technology Proficiency
- Microsoft Office Suite: (Word, Excel, PowerPoint)
- Windows
- Basecamp
- OPAL
- Asana
- Trello
Personal Information
Title: Marketing Leader
Professional Affiliation
National Association of Women MBAs, Member
Timeline
MARKETING STRATEGIST – AMAZON STORES
AMAZON.COM SERVICES, LLC
03.2022 - 11.2024
PROJECT MANAGER
GOOGLE (CONSULTANT FOR INTELLIPRO GROUP INC.)
01.2019 - 01.2022
MANAGER – PRODUCT AND EXPERIENCE STRATEGY, MARKETING
United Airlines Inc.
01.2017 - 01.2019
REGIONAL MANAGER – CUSTOMER EXPERIENCE
United Airlines Inc.
01.2016 - 01.2017
BRAND MANAGER – MARKETING
United Airlines Inc.
01.2010 - 01.2016
PROJECT MANAGER – CUSTOMER EXPERIENCE
United Airlines Inc.
01.2007 - 01.2010
Master of Business Administration (M.B.A) - Marketing
National-Louis University
Bachelor of Science (B.S.) - Political Science
Francis Marion University
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