NATALIE PERUSSAULT
Summary
Account Executive with 6+ years of success in media sales at The Knot, the leading brand in the wedding industry. I approach every day with a positive attitude and am skilled at building authentic, long-term client relationships based on trust and strategic guidance, helping small businesses grow and thrive. I'm eager to bring energy, expertise, and dedication to a new role with a company I'm excited about!
Overview
7
7
years of professional experience
Work History
Account Executive - Media Sales
The Knot Worldwide
09.2018 - Current
Venue Account Executive III (2024 – Present)
Venue Account Executive II (2022 – 2023)
Venue Account Executive (2021 – 2022)
Primary Account Executive II / I (2019 – 2021)
- Promoted 4 times in 6 years based on consistent overachievement, leadership, and revenue performance.
- Lead full-cycle B2B advertising sales for The Knot and WeddingWire, building strategic marketing campaigns for wedding venues through consultative selling via phone, video calls, and live demos.
- Generated $2.8M+ in total revenue , consistently exceeding quota and managing high-value client accounts from prospecting to on-boarding
- Drive both cold and warm outreach, deliver high-impact sales presentations, negotiate contracts, and provide strategic account support post-sale.
- Selected to represent the company at WMBA (Wedding MBA) in Las Vegas (2023 & 2024), leading client consultations and driving upsell opportunities.
- Chosen for the Official Mentorship Program (2023 & 2024); trained new hires through onboarding, role-plays, call reviews, and coaching.
Performance Highlights:
- 2019: 96% to quota, $248K revenue | Top 5 Primary AEs | Barcelona Sales Trip Winner
- 2020: 104% to quota, $327K | Top Selling Primary Rep During COVID | Sales Trip Winner (Top 4 reps with highest revenue)
- 2021: 111% to quota, $435K | Top 4 Venue AEs in Q3 & Q4 | Top 8 reps of roughly 50 Venue AEs
- 2022: 117% to quota, $474K | Top 11 reps of roughly 50 Venue AEs
- 2023: 94% to quota, $480K | Official Mentor | WMBA Vegas
- 2024: 102% to quota, $625K | Official Mentor | WMBA Vegas
Education
Bachelor of Arts - Hospitality & Tourism Management
University Of Massachusetts
Amherst, MA.01.2018
Skills
- Sales & Negotiation (full cycle sales)
- Consultative Selling
- Client Account Management
- Client relationship building
- Pipeline management/forecasting
- Digital Advertising / Media Sales
- Event Planning/Management
- Social Media
- CRM - Salesforce
- Revenue Intelligence Platform - Gong
- Presentations/Demo Decks
- Canva
- G Suite
- Film Photography
- DJ/Radio Host
Additional Experience
- Crew/Event Staff - Outstanding in the Field, Los Angeles, CA. April 2023 - Present
- Event Operations Intern - Convene, New York City, NY. May 2017 - August 2017
- DJ & Radio Show Host - WMUA 91.1 Amherst, Amherst, MA. January 2018 - May 2018
- Event Production Intern - Lit Lounge & Nightclub, Amherst, MA. January 2016 - May 2016
Timeline
Account Executive - Media Sales
The Knot Worldwide
09.2018 - Current
Bachelor of Arts - Hospitality & Tourism Management
University Of Massachusetts
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