Natalie Rasnick
Branson,MO
Summary
Experienced advancement administrator in higher education with a proven record of raising millions of dollars annually to fund the noble pursuit of education. As the chief advancement officer, I oversee all gift types, campaigns, planned giving strategy, alumni giving, and public relations. Alongside longtime president Dr. Jerry C. Davis, we have raised over $140 million dollars during my nine-year tenure at Hard Work U. Setting fundraising records, I thrive in building donor relationships, fostering legacy gifts, and strategically undergirding campus capital projects.
Overview
20
20
years of professional experience
Work History
Dean of Development
College Of The Ozarks
Point Lookout, Missouri
07.2013 - Current
- Lead Advancement, Public Relations, Alumni Relations, Print and Design, and Mail Operations.
- Set fundraising records, garnered national publicity , led diverse team of employees, strategically guided advancement efforts, implemented initiatives to engage female philanthropy, oversaw donor database transition, increased online giving, nearly doubled total number of annual gifts from 7k/yr to 13k/yr , structured digital marketing endeavors, strengthened alumni engagement, and completed re-branding of College publications.
Assistant Professor of Communication Arts
College Of The Ozarks
Point Lookout, Missouri
05.2010 - 05.2013
- Taught Public Speaking, Introduction to Journalism, Foundations of Mass Media, Small Group Communication, and Media in Society.
- Oversaw school newspaper, integrated department into national honor society, Lamda Pi Eta, advised over 30 students per semester, and sat on Academic Council to review curriculum changes and standards.
- Mentored students and communicated internship and employment opportunities.
- Studied pedagogy and implemented innovative teaching methods to encourage student learning objectives.
- Built strong rapport with students through class discussions and academic advisement.
Marketing Specialist
Herschend Family Entertainment
Branson, Missouri
05.2008 - 05.2013
- Oversaw social media for three nationally known theme parks that, combined, see more than three million visitors each year.
- Organized and implemented print, broadcast, and digital marketing efforts for new capital assets, including multi-million dollar attractions such as roller coasters and restaurants.
- Monitored trends in social media, industry and competitive landscape to create engaging, branded material.
Adjunct Professor
Missouri State University
Springfield, Missouri
08.2010 - 05.2012
- Taught Public Speaking courses, providing instruction and guidance to undergraduate students.
- Built relationships with students, mentoring on personal, professional and academic goals.
- Graded quizzes, tests, homework and projects to provide students with timely academic progress information and feedback.
Teaching Assistant
Missouri State University
Springfield, Missouri
08.2008 - 05.2010
- Taught Public Speaking during the completion of my Master's Degree.
- Chosen from the cohort of teaching assistants to teach Introduction to Communication.
- Received Excellence in Teaching Award from the Department of Communication.
- My research interests included the digital divide and work as an emotional labor (Hochschild, 1983).
Education
Ed.D. - Leadership And Learning in Organizations
Vanderbilt University
Nashville, Tennessee 05.2022
Master of Arts - Communication
Missouri State University
Springfield, Missouri05.2010
Bachelor of Arts - Communication Arts/ Public Relations
College of The Ozarks
Point Lookout, Missouri05.2008
Skills
- Proven Fundraiser and Leader
- Relationship Builder
- Strategic Planner
- Higher Education Expert
- Digital and Integrated Marketer
- Excellent Written and Oral Communication Skills
- Event Planner
- Team Player
- Emotionally Intelligent
- Compelling Storyteller
Affiliations
- Ozark Mountain YMCA, Board Member since 2018
- Faith Community Health Clinic, Board Member 2015-2017
- Greene County Estate Planning Council, Member since 2014
- Council for Advancement in Support of Education (CASE), Member since 2013
- Association of Professional Fundraisers, Member since 2021
- Lambda Pi Eta (LPH) Honor Society, Member since 2011
Professional Notes
- Reaccreditation Self-Study Committee, 2019-2020, I served on the College's self-study committee for the Higher Learning Commission's 2020 visit by gathering core criteria data.
- Harvard University: Seminar on Advancement Leadership, June 2018, Through this Seminar on Advancement in Leadership, I was able to fellowship and learn from vice presidents and presidents in higher education. Robust discussions, interactive presentations, and challenging coursework allowed me to view my work in a new way.
- Council for Advancement in Support of Education (CASE), Conference Presentation, January 2018, I presented, along with a colleague, "Branding in Higher Education: The Importance of Positioning Your Institution."
- World War II Educational Trip to England and France, June 2016, I traveled with students overseas to further explore cultural and historical elements surrounding WWII.
Timeline
Dean of Development
College Of The Ozarks
07.2013 - Current
Adjunct Professor
Missouri State University
08.2010 - 05.2012
Assistant Professor of Communication Arts
College Of The Ozarks
05.2010 - 05.2013
Teaching Assistant
Missouri State University
08.2008 - 05.2010
Marketing Specialist
Herschend Family Entertainment
05.2008 - 05.2013
Ed.D. - Leadership And Learning in Organizations
Vanderbilt University
Master of Arts - Communication
Missouri State University
Bachelor of Arts - Communication Arts/ Public Relations
College of The Ozarks