Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

Natalie Rodriguez

Englewood

Summary

Results-driven e-commerce professional with over seven years of experience developing, executing, and optimizing high-impact online retail strategies. Proven track record in driving significant revenue growth through data-driven decision-making, advanced analytics, and innovative marketing campaigns. Skilled at leading cross-functional teams, streamlining operations, and enhancing customer experiences to boost brand visibility and market share.

Overview

7
7
years of professional experience

Work History

Director of Ecommerce

Zillabeau
12.2024 - Current
  • Directed end-to-end inventory control processes, ensuring seamless order fulfillment, reducing stockouts by 35%, and maintaining a customer satisfaction rate above 97%.
  • Developed and executed a comprehensive social media strategy, boosting brand visibility and increasing engagement by 65%, leading to a 40% growth in repeat purchase rates.
  • Analyzed sales data to identify trends, uncover growth opportunities, and improve underperforming categories, resulting in a 28% increase in sales across targeted product lines.
  • Sourced and partnered with leading online retailers and platforms, expanding market reach and contributing to a 50% year-over-year revenue growth.
  • Managed and mentored a team of e-commerce specialists, improving productivity by 30% through structured training, feedback, and development programs.
  • Enhanced e-commerce platforms by launching new product lines, designing high-converting landing pages, and integrating third-party tools.

Brand Manager - Ecommerce and Digital Marketing

Mr.Devices
04.2020 - 09.2024
  • Directed end-to-end inventory control processes, ensuring seamless order fulfillment, reducing stockouts by 35%, and maintaining a customer satisfaction rate above 97%.
  • Developed and executed a comprehensive social media strategy, boosting brand visibility and increasing engagement by 65%, leading to a 40% growth in repeat purchase rates.
  • Analyzed sales data to identify trends, uncover growth opportunities, and improve underperforming categories, resulting in a 28% increase in sales across targeted product lines.
  • Sourced and partnered with leading online retailers and platforms, expanding market reach and contributing to a 50% year-over-year revenue growth.
  • Managed and mentored a team of e-commerce specialists, improving productivity by 30% through structured training, feedback, and development programs.
  • Enhanced e-commerce platforms by launching new product lines, designing high-converting landing pages, and integrating third-party tools resulting in a 22% boost in site conversions and a 15% increase in average order value.

Ecommerce and Digital Marketing analyst

NYMobileworld
09.2018 - 04.2020
  • Optimized the online customer journey, improving site navigation, checkout processes, and overall user experience, resulting in higher engagement and conversion rates.
  • Monitored competitor activities using advanced analytics tools, enabling data-driven adjustments to pricing, promotions, and product positioning.
  • Increased e-commerce sales by developing and executing targeted marketing campaigns, including SEO, PPC, email marketing, and social media initiatives.
  • Enhanced website performance through strategic optimization, A/B testing, and content updates, leading to sustained growth in traffic and revenue.

Education

Bachelor of Arts - Business Administration And Management

Fordham University
Bronx, NY

Skills

  • Digital marketing
  • SEM strategy development
  • Social media management
  • Content marketing strategy
  • Content development
  • Project management abilities
  • Search engine optimization
  • Email marketing campaigns
  • Web analytics
  • Communication and writing skills
  • Product management
  • Order fulfillment
  • E-commerce platforms
  • Competitor analysis
  • Website management
  • Online advertising
  • Amazon analytics

Accomplishments

  • Supervised team of 150 staff members.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Have made and worked on million dollar e-Com stores.
  • Have been asked to speak on how to sell on eBay by eBay.

Timeline

Director of Ecommerce

Zillabeau
12.2024 - Current

Brand Manager - Ecommerce and Digital Marketing

Mr.Devices
04.2020 - 09.2024

Ecommerce and Digital Marketing analyst

NYMobileworld
09.2018 - 04.2020

Bachelor of Arts - Business Administration And Management

Fordham University

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