Summary
Overview
Work History
Education
Skills
Languages
Certification
Timeline
Generic

Natalie Ronquillo

Seattle Area,Greater

Summary

Results-driven B2B Marketing Specialist with over 7 years of experience in devising and executing data-backed marketing strategies for B2B companies. Proven track record in lead generation, content marketing, and cross-functional collaboration. Adept at driving revenue growth and enhancing brand presence. UCLA graduate with a passion for innovation and delivering exceptional results.

Overview

7
7
years of professional experience
1
1
Certification

Work History

Marketing

Roncelli
10.2021 - 03.2023
  • Developed and executed comprehensive marketing plan for B2B manufacturing business that aligned with company objectives and supported sales growth
  • Communicated with Engineers for research on content (videos, white papers) for lead generation
  • Led team of 10 sales professionals in developing and executing B2B marketing strategies, resulting in 30% increase in lead generation within 5 months.
  • Successfully launched content marketing campaign that drove 25% boost in website traffic and improved organic search rankings by 15%.
  • Collaborated with sales team to nurture leads and increase lead-to-conversion rate by 20%.
  • Managed marketing budget of $30,000 delivering cost-effective campaigns and maximizing ROI.
  • Identified appropriate marketing channels and target customers for campaigns.
  • Wrote engaging and successful marketing, advertising, and website copy.
  • Developed campaigns and specific marketing strategies for clients.
  • Conducted research to analyze customers' behavior, preferences and purchasing habits.
  • Completed in-depth reviews of market conditions and customer preferences.
  • Updated social media platforms with latest news and corporate details.
  • Planned marketing initiatives and leveraged referral networks to promote business development.
  • Designed and implemented advertising and public relations activities.
  • Shadowed senior personnel on complex marketing pursuits to build skills set.
  • Liaised between internal creative teams and agencies for branding ideas, graphic designs and promotional materials.
  • Collaborated closely with graphic designers, subject matter experts (SMEs) and technical staff to produce compliant, on-time proposals.
  • Shipped samples to potential clients and kept appropriate amount of samples on hand for meetings, customer presentations and for sales team use.
  • Tracked trade show expenses to maintain budget.
  • Identified appropriate marketing channels and target customers for campaigns
  • Developed campaigns and specific marketing strategies for clients
  • Tracked various product sales and costs by analyzing and entering sales, business data and expenses
  • Wrote engaging and successful marketing, advertising, and website copy

Sales and Marketing Specialist

Los Angeles Endoscope Center
02.2020 - 10.2020
  • Oversee day-to-day sales, monitoring, and forecasting to better understand market
  • Prepare marketing material for sales team through in depth research of companies products and their benefit
  • Continually assess marketing techniques and their efficacy in affecting sales
  • Grow latin american customers
  • Stay up-to-date on current market trends
  • Work collaboratively with sales team to assess current projections
  • Own ultimate responsibility for marketing campaigns
  • Collaborate with sales team to creatively reach more potential customers especially in South America
  • Take calculated risks to increase brand recognition
  • Work in hands-on fashion with sales team
  • Set precedent for excellence through leading by example
  • Cultivate and deepen client relationships and partnerships that add value

Project Management and Marketing Manager

SinoWJ, CINOSTAR
05.2016 - 12.2018
  • Oversaw relationships and programs, managing relationships and partnering with PR team for activities
  • Created marketing plan and educational content for teachers
  • Made sure project deadlines were met
  • Created online content including viral videos to increase brand awareness

Marketing and Partnerships Manager

Cactus Botanics
12.2018 - 02.2018
  • Actively research and convert leads including a 60k ROI partnership in 2019
  • Create all social media content and maintain partnerships with influencers
  • Maintain company's Shopify and Google advertisements
  • Increase website's presence by 20% by updating SEO and writing interesting copies
  • Collaborate with in-house as well as overseas (China) marketing teams
  • Collaborate with customer service team to effectively engage with audiences across social platforms, driving audience growth
  • Develop strategies to support product launches, e.g
  • New brand of Hyaluronic Acid Serum

Education

B.A. -

University of California, Angeles (UCLA)
Los Angeles
2016

Skills

  • Online marketing channels and tactics (email marketing, social media marketing, paid advertising)
  • Website optimization and analytics tools (Google Analytics, SEO tools)
  • Leadership and management skills, with experience leading and managing a team
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively with
  • Cross-functional teams
  • Result-driven copywriting
  • Adaptive creative
  • Influencer relationship management
  • Knowledge:
  • Website Development (wordpress, godaddy, wix)
  • Email Marketing
  • Microsoft Excel, Powerpoint
  • G Suite
  • Photoshop
  • Google Ads/Analytics
  • LinkedIn Ads
  • Google SEO
  • SEM Rush
  • Photoshop/In
  • Design
  • Customer Preferences
  • Sales and Marketing Methods
  • Administrative Writing
  • Administering Social Media Accounts
  • SEO Strategies
  • Promotional Campaigns
  • Competitive Research
  • Reading Comprehension
  • Lead Generation Management
  • Promotions and Marketing Strategies
  • Public Relations
  • Inbound and Outbound Marketing
  • Admissions Screening
  • Presentation Creation
  • Presentation Delivery
  • Collateral Design
  • Graphics Editing
  • Product Launching
  • Computer Proficiency
  • Corporate Communications
  • Blog Posts
  • Value Proposition
  • Customer Demographics
  • Quantitative and Qualitative Market Research
  • New Business Opportunities
  • Newsletter Creation
  • Optimizing Profitability
  • Social Media Best Practices
  • Marketing Analytics
  • GoldMine CRM
  • Global Marketing
  • Integrated Marketing
  • Outbound Surveys

Languages

Chinese (Mandarin)
Professional Working
Spanish
Native or Bilingual
English
Native or Bilingual

Certification

  • Digital Marketing Training - 2019 (UCLA Extension)

Timeline

Marketing

Roncelli
10.2021 - 03.2023

Sales and Marketing Specialist

Los Angeles Endoscope Center
02.2020 - 10.2020

Marketing and Partnerships Manager

Cactus Botanics
12.2018 - 02.2018

Project Management and Marketing Manager

SinoWJ, CINOSTAR
05.2016 - 12.2018

B.A. -

University of California, Angeles (UCLA)
  • Digital Marketing Training - 2019 (UCLA Extension)
Natalie Ronquillo