Overview
Work History
Timeline
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Natalie Semenza

Georgetown,MA

Overview

20
20
years of professional experience

Work History

Creative

Corporate MARCOM, Communications & Power Industries
01.2020 - Current
  • Company Overview: (CPI), Remote (Corporate
  • Palo Alto, Ca)
  • Oversee divisions’ and business groups’ web page content creatives and messaging
  • Assist business groups with creatives for brochures, datasheets, print and digital ads
  • Advise and mentor division/groups on marketing content for ads, social media, trade shows, sponsorships, etc
  • Oversee branding implementation throughout all divisions/groups’ marketing programs
  • Monitor, manage, and reporting trade show costs for six divisions
  • Build media proposals and oversee implementation for multiple business groups
  • (CPI), Remote (Corporate
  • Palo Alto, Ca)

Marketing Specialist

Communications & Power Industries
Beverly, MA
01.2015 - 01.2020
  • Company Overview: (CPI), Beverly Microwave Division
  • Managed the bidding and selection of a customized CRM database
  • Implemented the set-up, and maintenance of sales and customer account records
  • Trained/conducted the onboarding of CRM licensees
  • Managed the division web page content
  • Advised other division/groups with marketing content and direction as requested
  • Assisted corporate webpage creative direction as well as implementation
  • Guided branding implementation
  • Negotiated media bidding and placement planning
  • Developed creatives for brochures, datasheets, print and digital ads, web
  • (CPI), Beverly Microwave Division

Independent Contracting | Marketing Consultant

01.2012 - 01.2015
  • Advised a local non-profit organization on marketing strategy and produced promotional graphics to improve membership and attendance
  • Consulted salon owner on personal branding for more community awareness and visibility
  • Provided a website review for the owner of a shipping and logistics consulting agency; for improved creative design, marketing strategy, and SEO, providing greater industry visibility and market penetration
  • Held a Marketing Program Manager contract position at Koch Membrane Systems, Wilmington, MA
  • Managed four simultaneous international trade shows on three continents; wrote technical and marketing copy as well as designed the creative for product information bulletins, case studies, and other marketing support materials
  • Contributed suggestions and recommendations for improvement to web access and use of specific marketing pieces
  • Assisted customer-facing groups with literature fulfillment, product demos, and promotional items

International Product Marketing Coordinator

Consumer Luminaires, Osram Sylvania
Danvers, MA
01.2007 - 01.2012
  • Key member of a seven-person lighting design subgroup specializing in the development and marketing of unique consumer integrated LED lighting products
  • Coordinated with EU and APAC Luminaires groups in synergizing sourcing, marketing, and packaging efforts to work towards creative design and development efficiencies, ultimately resulting in year-over-year increased revenues
  • A key team member in bringing ten to twenty, new and successful OSRAM/SYLVANIA branded LED products to market each year
  • Wrote, designed, and maintained marketing materials for sales teams in D.I.Y., grocery, club, and industrial/commercial channels
  • Planned, organized, and implemented, successful trade show strategy for the Consumer Luminaires, bringing to market unique, integrated LED lighting products
  • Participated in national lighting and audio trade shows resulting in enhanced potential customer base and improved name recognition as well as obtaining broader industry leads
  • Marketing team member tasked with developing and marketing new audio and lighting integrated technology; MusicLites; high fidelity loudspeakers with LED light
  • Assisted in social media efforts to promote the MusicLites brand

Director of Marketing

Eastern Connection
Woburn, MA
01.2005 - 01.2007
  • Partnered with Sr
  • Vice President on sales PowerPoint presentation successfully promoting the establishment of a new Ground service product to a team of express delivery players
  • Acquired and provided leads for the EC sales force using Hoovers database; singularly targeting highly desirable shipping product companies
  • Designed/updated banners and booth graphics to be used in an average 10 annual trade shows
  • Assist Fleet Manager with branded fleet graphics for recently purchased vehicles
  • Designed, implemented, and inventoried all marketing and advertising sales support materials and oversaw all branding and corporate visibility projects
  • Successful Ground delivery marketing efforts assisted in bringing in a 25% year-over-year increase in sales
  • Wrote and designed the creative content providing Eastern Connection with a distinctive brand identity, improving consumer awareness and visibility to compete against major shipping and logistics players like FedEx, DHL, and UPS
  • Led major shipping and service account acquisitions, garnering company recognition and respect
  • Successfully consolidated transition to contract marketing

Timeline

Creative

Corporate MARCOM, Communications & Power Industries
01.2020 - Current

Marketing Specialist

Communications & Power Industries
01.2015 - 01.2020

Independent Contracting | Marketing Consultant

01.2012 - 01.2015

International Product Marketing Coordinator

Consumer Luminaires, Osram Sylvania
01.2007 - 01.2012

Director of Marketing

Eastern Connection
01.2005 - 01.2007

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Natalie Semenza