Natalie Sienicki
Portland
Summary
Dynamic marketing and copywriting geek with roots in the tech world. Championing five + years of expertise in marketing communications, website copy creation, and long-form storytelling powered by SEO, I use my skills to create engaging and innovative content to land more leads, supercharge brand visibility, and generate content you can't scroll past.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Marketing Manager
Prialto
03.2025 - 07.2025
- Content Strategy & Brand Messaging: Led the development of unified messaging across digital platforms, aligning closely with sales and leadership teams. Oversaw the creation and copy of thought leadership content, blog posts, and client-facing materials to reinforce brand positioning and drive engagement.
- Digital Campaign Management: Executed multi-channel marketing campaigns across email, SEO, and social media. Optimized campaign performance through A/B testing and analytics, contributing to an increase in lead quality and conversion rates.
- Cross-Functional Collaboration: Partnered with internal stakeholders and external agencies to support product marketing initiatives and streamline communications during strategic business shifts.
Marketing & Communications Specialist
Splunk a Cisco Company
09.2022 - 03.2025
- Partner Newsletter Strategy: Sole writer and editor of Partner Pulse, a bi-monthly global partner newsletter managing 35+ stakeholder submissions. Recreated the editorial workflow during Cisco’s acquisition of Splunk and led the platform migration from Impartner to Marketo. Promoted major Splunk and Cisco product launches through targeted newsletter copy.
- Marketing Campaigns: Developed and executed comprehensive internal and external communication plans for Splunk and Cisco product launches, company news, and partner portal website updates. Crafted clear, compelling messaging tailored to diverse global audiences.
- Web Content & UX: Wrote and wireframed website and email copy for Splunk.com and the Splunk Partner Portal. Collaborated with Partner Operations and cross-functional teams to ensure alignment, consistency, and user-centric messaging across digital experiences.
- Leadership Communication: Produced the Global Partner Marketing Newsletter for executive stakeholders, spotlighting key initiatives, partner wins, and strategic program updates for our elite global partners.
- .conf Event & Speaker Copy: Spearheaded content development and copy for Splunk executive presentations at .conf23 and .conf24. Managed email communication outreach, ensuring strong partner participation and brand alignment.
- Content Syndication: Executed full-funnel marketing campaigns for three major partners, overseeing third-party vendors, Salesforce lead uploads, webinars, and co-branded partner events. Developed performance-driven content to support demand generation.
- Marketing Development Funds Program Oversight: Oversaw MDF communications and budget allocation for the Americas region. Supported campaign messaging and partner enablement via the Partner Marketing Center platform to drive campaign performance.
Media Planner
Rain the Growth Agency
10.2020 - 08.2022
- Media Planning & Messaging Alignment: Developed national media strategies for DTC brands. Supported content placement strategy to optimize reach and engagement.
- Campaign Communication Support: Partnered with internal creative and client teams to support the development of ad copy and messaging frameworks for DTC campaigns. Ensured messaging cohesion across linear and advanced TV placements to reinforce brand voice and drive response.
- Performance Reporting & Storytelling: Created and delivered data-informed campaign performance reports using Excel and PowerPoint. Translated media performance data into clear, actionable narratives for client presentations, highlighting content effectiveness and optimization opportunities.
Copywriter
RPM Media
09.2019 - 10.2020
- Content Creation: Wrote and edited web pages, blog posts, and landing pages for 30+ B2B and B2C clients in industries like healthcare, tech, legal, and e-commerce. Produced compelling long and short-form content tailored to specific brand guidelines, tones, and target personas.
- SEO Optimization: Performed keyword research via SEMrush and Google Keyword Planner to embed SEO best practices and boost organic traffic.
- UX & Collaboration: Worked with designers and developers to ensure content met UX/UI standards and SEO requirements.
Education
Master's Certificate - Marketing Communications
University of Denver
B.A. - Communications
Eastern Michigan University
Skills
- MS Excel
- Salesforce
- G Suite
- MS PowerPoint
- Outlook
- SEM Rush
- Ahrefs
- Canva
Certification
- Forrester B2B Marketing Certification, 2024
- Hubspot Marketing Certification, 2025
Timeline
Marketing Manager
Prialto
03.2025 - 07.2025
Marketing & Communications Specialist
Splunk a Cisco Company
09.2022 - 03.2025
Media Planner
Rain the Growth Agency
10.2020 - 08.2022
Copywriter
RPM Media
09.2019 - 10.2020
Master's Certificate - Marketing Communications
University of Denver
B.A. - Communications
Eastern Michigan University