Natalie Siriani
Miami,FL
Summary
Social Media Manager with expertise in content strategy, short-form video, brand development, and audience growth across Instagram, TikTok, and YouTube. Skilled at turning raw ideas into polished narratives through filming, editing, analytics tracking, and community engagement. I bring a unique blend of creativity and business strategy, backed by years of experience managing partnerships, leading campaigns, and driving measurable results for brands.
Overview
8
8
years of professional experience
Work History
Social Media Manager
Everglades Oysters
10.2025 - 12.2025
- Lead content creation across Instagram, TikTok, and YouTube, filming and editing high-quality reels, photo assets, and storytelling-focused campaigns.
- Grew monthly content views from 90k to 200k (a 155k increase) withing two months through strategic storytelling, reel production and optimized posting.
- Developed and executed a cohesive content strategy to elevate brand identity and showcase the lifestyle, events, and culture behind the oyster farm.
- Wrote engaging, on-brand captions and narratives that strengthened brand voice and improved engagement.
- Tracked analytics to optimize content performance, posting schedules, and audience growth.
- Managed community interactions, built relationships with local partners, and helped coordinate content for collaborations and events.
- Created content calendars, managed digital assets, and ensured consistent visual branding across all touchpoints.
Partnership Manager
Stride
01.2023 - 05.2024
- Developed and executed partnership strategies to expand Stride K12's presence across the education landscape.
- Cultivated relationships with school districts, charter schools, and nonprofits to strengthen program adoption.
- Coordinated events, workshops, and presentations supporting Stride K12 initiatives.
- Monitored performance of partnerships, using data to refine strategies and maximize outcomes.
Account Manager
Citrix
11.2020 - 01.2022
- Managed customer renewals and upgrades, supporting multimillion-dollar annual revenue.
- Collaborated with internal teams to improve renewal processes and reduce friction points.
- Facilitated communication between sales leadership and technical teams to ensure streamlined delivery.
- Increased enrollment of key products and contributed to quarter-over-quarter sales growth.
Account Manager
Red Bull
03.2018 - 02.2020
- Oversaw 120+ accounts, driving 65% growth through strategic distribution and merchandising.
- Spearheaded consumer-facing activations and events, including Art Basel and Back to College initiatives.
- Collaborated with event marketing teams to produce high-impact experiential content.
- Built lasting relationships with artists, venues, and brand partners — experience now applied to content strategy and event storytelling.
Skills
Social Media & Content: Reels, TikTok creation, YouTube, content calendars, photography, video editing, storytelling, brand voice, community management
Tools: Instagram / TikTok analytics, CapCut, Canva, Adobe tools , CRM systems, Salesforce
Strategy: Content planning, campaign development, KPI tracking, brand growth, partnership collaboration
Other: B2B communication, project management, event coordination
Accomplishments
- Top Performer: Ranked in the top percentile regionally for two consecutive years.
- Award Winning: Achieved Centurion Club and Silver Club Awards for exceeding sales and partnership goals.
- Innovative Content: Built internal social media strategies that increased engagement and visibility for campaigns.
Languages
English
Spanish
Timeline
Social Media Manager
Everglades Oysters
10.2025 - 12.2025
Partnership Manager
Stride
01.2023 - 05.2024
Account Manager
Citrix
11.2020 - 01.2022
Account Manager
Red Bull
03.2018 - 02.2020