Summary
Overview
Work History
Education
Skills
References
Timeline
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Natalie Smith

Houston,TX

Summary

A diligent professional offering 8 years of experience in the alcohol beverage industry, with a strong background in sales, marketing, and customer service. A proven track record of successfully launching new products and implementing effective marketing strategies. Strong knowledge of industry trends and regulations, ensuring compliance, and delivering exceptional customer experiences. Adept at identifying opportunities for growth and implementing innovative solutions to drive business success.

Overview

8
8
years of professional experience

Work History

Administrative Officer

HCJPD
Houston, TX
01.2019 - 06.2021
  • Provided administrative support to department staff, including typing letters and reports, preparing mailings, photocopying, collating, faxing, and scanning documents.
  • Ensured compliance with all organizational policies and procedures relating to administrative operations.
  • Prepared and distributed the agenda for inmate court, therapy, educational needs, and other related materials for meetings.
  • Supported senior leadership during the executive decision-making process by generating daily reports to recommend inmate corrective actions and improvements.
  • Developed new filing systems for the educational sector to improve the accuracy of document retrieval processes.

Brand Ambassador

Perfect 10 Promotions/ Dragon Spirits Marketing
Houston, TX
01.2019 - 06.2021
  • Planned and organized sampling events by working hand-in-hand with retail store managers and leaders.
  • Communicated product value, quality, and style to educate and entice potential customers.
  • Demonstrated products to customers to illustrate features, advantages, and benefits.
  • Developed recap reports to communicate competition trends, product introductions, and new promotions.
  • Engaged, educated, and befriended customers to deliver amazing shopping experience.

Sales Representative (Pernod Ricard Division)

RNDC
Houston, TX
06.2021 - Current
  • Performed floor moves, merchandising, display maintenance, and shelf pricing to keep product areas well-stocked, organized, and current.
  • Adhered to established policies and procedures when handling customer accounts for monthly brand-standard surveys.
  • Developed and maintained long-term relationships with existing clients to ensure customer satisfaction.
  • The ability to identify and exceed supplier expectations through continuous market support.
  • Utilized CRM software tools to manage sales and track the progress of each sales cycle stage.

District Operations Manager

Ralston Liquor
Houston, TX
01.2016 - 01.2019
  • Managed the day-to-day operations of multiple stores within the district, including staffing, customer service, inventory management, budgeting, and sales goals.
  • Analyzed sales trends in order to develop effective promotions that increased foot traffic in stores.
  • Monitored store budgets regularly to ensure financial objectives were met or exceeded.
  • Oversaw the recruitment process for new employees in the district, including interviewing, hiring, training, and onboarding.
  • Conducted periodic audits of personnel records such as time cards and payroll information.

Education

MBA - Business Administration

Purdue University
West Lafayette, IN
12-2023

Bachelor of Science - Crime Scene Investigation

Purdue University
West Lafayette, IN
03-2021

Associate of Applied Science - Criminology

Purdue University
West Lafayette, IN
05-2019

Skills

  • Goal Setting and Performance Metrics
  • Account Servicing
  • Customer Service
  • Persuasive Presentation
  • Account Management
  • Strategic Planning
  • Territory Management
  • Scheduling and Calendar Management
  • Alcohol and Beverage Industry Knowledge
  • Client Relationship Building
  • Product Merchandising and Distribution
  • Complex Problem-Solving

References

References available upon request.

Timeline

Sales Representative (Pernod Ricard Division)

RNDC
06.2021 - Current

Administrative Officer

HCJPD
01.2019 - 06.2021

Brand Ambassador

Perfect 10 Promotions/ Dragon Spirits Marketing
01.2019 - 06.2021

District Operations Manager

Ralston Liquor
01.2016 - 01.2019

MBA - Business Administration

Purdue University

Bachelor of Science - Crime Scene Investigation

Purdue University

Associate of Applied Science - Criminology

Purdue University

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Natalie Smith