Summary
Overview
Work History
Education
Skills
Accomplishments
Personal Information
Affiliations
Timeline
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Natalie Spiczka

Natalie Spiczka

Clear Lake,MN

Summary

Skilled Business Development leader offering 22 years of experience in leading operations and enhancing revenue. Bringing expertise in client acquisition and contract negotiation, along with excellent interpersonal communication, relationship-building and team leadership abilities. Results-driven and proactive with demonstrated record of accomplishment in meeting and exceeding sales and revenue objectives.

Overview

20
20
years of professional experience

Work History

Hospital Care Transition Liaison

St. Croix Hospice
02.2019 - Current
  • Responsible for driving new and residual referral source relationships with large health care systems including, M Health Fairview, Allina, Hennepin County Healthcare and Health Partners/Park Nicollet.
  • Set company record for generating over 60 referrals monthly with an 83% conversion rate. Company average is set at 12.
  • Communicated with family, pharmacies, hospice care, discharge planners and other professionals to complete seamless transitions.
  • Participated in improvement planning to optimize services and improve future care.
  • Helped clients set appointments, discussed plans and followed up to check on concerns.

Account Executive/Care Transition Coordinator

St. Croix Hospice
05.2015 - Current
  • Drove new and residual Referral Source relationships with large health systems within 11 counties including: Hospitals, Medical Clinics and Medicare Certified Home Care Agencies.
  • Ranked heavy in the top 3 performers annually by exceeding company set goals on a consistent basis.
  • Assessed, planned and implemented services to provide safe transition from acute care to home.
  • Integrated evidence-based clinical guidelines, preventive guidelines and protocols to promote quality post-acute care.
  • Provided extensive support to patients and helped with acclimation to new settings.
  • Assisted patients in process of navigating post-acute care.

Manager of Marketing and Business Development

Comfort Keepers
09.2013 - 06.2015
  • Developed and managed Referral Source Relationships with, Hospitals, Medical Clinics, Senior Living Communities, Hospice Agencies and community.
  • Generated new business with marketing initiatives and strategic plans.
  • Established relationships with key decision-makers within customer's organization to promote growth and retention.
  • Performed client research and identified opportunities for account growth, account penetration and market expansion.
  • Represented company and promoted products at conferences and industry events.
  • Negotiated and closed long-term agreements with new clients in assigned territory.
  • Monitored market trends and competitor activities to identify areas of potential opportunity.
  • Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
  • Increased referral and revenue goals by 60 percent in first six months by effectively gaining referral sources trust and asking for the business.

Unit Marketing Specialist

Sodexo
08.2012 - 09.2013
    • Conducted Research and Market Analysis
    • Implemented and maintained all unit marketing initiatives to drive sales growth.
    • Updated social media platforms with latest news and corporate details.
    • Monitored trends in social media, industry, and competitive landscape to create new material.
    • Identified appropriate marketing channels and target customers for campaigns.
    • Designed and implemented advertising and public relations activities.
    • Monitored social media questions and comments and appropriately responded.
    • Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.
    • Worked closely with in-house design team to develop visuals for content.

Director of Clinical Marketing

Midwest Weight Control
05.2007 - 08.2011
  • Developed, implemented and executed effective media strategies resulting in extreme sales growth within first year.
  • Developed, implemented, revised, and evaluated policies and procedures.
  • Developed and implemented strategic plans enabling facility to meet budgetary and quality assurance goals.
  • Increased customer base by 90 percent within first year exceeding budget by 150% through effective Business to Consumer sales tactics.
  • Monitored, analyzed, and corrected staff performance and worked with Medical Director to raise standards of practice.
  • Coached and trained newly hired employees so that each understood job responsibilities and requirements of positions.

Education

Bachelors of Science - Marketing And Communications

St. Cloud State University
Saint Cloud, MN
05.2001

Associate's of Arts -

Central Lakes College
Brainerd, MN
05.1998

Skills

    • B2B Sales Healthcare Sales
    • Client Education
    • Discharge Planning
    • Team Collaboration
    • Family Support
    • Interdepartmental Cooperation
    • Proficient in Microsoft Office
      • Organized Nature
      • Verbal and Written Communication
      • Medical Insurance Policies
      • Resource Utilization
      • Trend Tracking
      • Relationship Building
      • Proactive Problem Solving

Accomplishments

  • Achieved Number One Ranking within the company on a consistent basis (supporting documentation available) year over year.
  • Recognized as a consistently helpful and supportive professional by patients and staff alike.

Personal Information

Title: Senior Level Marketing and Business Development Professional

Affiliations

American Case Management Association (ACMA) Minnesota-Board Member

Timeline

Hospital Care Transition Liaison

St. Croix Hospice
02.2019 - Current

Account Executive/Care Transition Coordinator

St. Croix Hospice
05.2015 - Current

Manager of Marketing and Business Development

Comfort Keepers
09.2013 - 06.2015

Unit Marketing Specialist

Sodexo
08.2012 - 09.2013

Director of Clinical Marketing

Midwest Weight Control
05.2007 - 08.2011

Bachelors of Science - Marketing And Communications

St. Cloud State University

Associate's of Arts -

Central Lakes College

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Natalie Spiczka