Natalie Swaim
Summary
Goal-oriented marketing professional with a proven track record in project management and brand development. Known for leading high-value projects, including D Weddings Dream Day Giveaway, and contributing to the execution of 55+ profitable events annually. Excited and prepared to bring 6+ years of progressive experience to a challenging position and contribute to company success.
Overview
5
5
years of professional experience
Work History
Marketing Manager
D Magazine
02.2022 - Current
- Crafted marketing materials such as media kits, edit calendars, and sales promos in a consistent tone and brand voice
- Spearheaded press release distribution and generated strategic media partnerships
- Managed D Weddings Dream Day Giveaway, a luxury wedding giveaway in honor of the publication's 20th anniversary
- Led strategic decision-making in situations with limited information and tight time constraints.
- Managed workflow between staff, coordinating documents and creative material distribution.
Social Media Marketing Coordinator
SBZ Enterprises
03.2021 - 02.2022
- Developed content marketing strategies
- Collaborated with videographers, writers and photographers to produce creative content
- Prepared scripted content for influencer use
- Implemented a social media marketing strategy that increased engagement with target audiences by 70%
- Monitored ongoing SEO expenses in alignment with budget projections.
Marketing Coordinator
Compass
09.2019 - 02.2021
- Conducted market research to understand real estate market trends
- Created marketing collateral to support sales efforts
- Built an award-winning international real estate team's brand image from the ground up, leading to an uptick in sales.
- Communicated with team members regarding closings, document delivery deadlines and contract amendments to facilitate proactive contract fulfillment.
Creative Services Intern
Marc Jacobs
08.2018 - 01.2019
- Prepared press materials, including influencer kits
- Worked with PR agencies in tracking and organizing influencer runway materials
- Retouched photos for editorial features and sales advertisements
- Created campaign videos for social media platforms with a combined total following of 13.6 million.
Education
Bachelor of Arts, Integrated Design -
Parsons School of Design
New York, NY01.2019
Skills
- Project Management
- Leadership
- Copywriting
- Public and Media Relations
- Budgeting and Allocation
- Strategic Planning
- KPI Tracking
- Google Analytics
- Adobe Creative Suite
Affiliations
- Project Management Institute
- Emerging Women Leadership Network
Timeline
Marketing Manager
D Magazine
02.2022 - Current
Social Media Marketing Coordinator
SBZ Enterprises
03.2021 - 02.2022
Marketing Coordinator
Compass
09.2019 - 02.2021
Creative Services Intern
Marc Jacobs
08.2018 - 01.2019
Bachelor of Arts, Integrated Design -
Parsons School of Design
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