Natalie Turner
Chicago,USA
Summary
I am a digital marketing specialist with over 10 years of experience planning digital marketing campaigns, creating, and publishing written and visual content to support marketing initiatives, optimizing marketing funnels to improve performance, and communicating results to company leaders. I have a deep passion for social media and content writing, and a strategic metric-based approach that helps drive company initiatives and overall performance.
Overview
10
10
years of professional experience
Work History
Senior Digital Marketing Specialist
Addison Group
01.2021 - Current
- Managed comprehensive content calendar across Addison Group and partner organizations, utilizing strategic engagement initiatives on social media, articles, gated content, sales collateral and more
- Wrote and published all social media content across Addison Group’s platforms, resulting in a 5% engagement rate on LinkedIn across 5 straight months and a 36% increase of Instagram followers in 6 months
- Implemented a social media reporting framework that tracked KPIs like engagement rate, click-through rate, and conversion rate, leading to a 20% improvement in overall performance
- Incorporated SEO practices to gated content, articles, landing pages and various sales collateral through implementing keyword research, link building, data analysis, website auditing, content optimization, and more
- Oversaw recruitment brand marketing including client newsletter support, campus recruiting efforts, podcast support and brand guidance
- Wrote and published articles, blogs, and gated content on Addison Group websites, working directly with vertical leaders to establish the firm as a thought leader in each industry
Social Media Specialist
Grant Thornton LLP
01.2019 - 01.2021
- Built and executed social media strategy to support firm goals through research, benchmarking, messaging, and audience identification
- Wrote, developed, and strategized all social copy to promote Grant Thornton brand, thought leadership, sponsorships and events
- Managed employee advocacy tool to ensure there is high quality content for employees to share and engage with on a daily basis
- Generated and implemented social media plans and editorial calendars
- Monitored social media trends and used social listening tools to improve performance
- Tracked and analyzed analytics reports to gain insight on traffic, demographics, and effectiveness; utilized this information to positively affect future outcomes
Social Media Freelance Specialist
Freelance Social Media
01.2018 - 01.2019
- Developed social media plan and presence for local businesses
- Built Social Media calendar, posts, advertising and promotions across social media platforms and blogs
- Continually assessed trends and adapted marketing strategies quickly to meet changing demands to optimize ROI
- Launched and grew four social media communities; resulting in 60% growth across all social media platforms and a 45% increase in website traffic from social media posts
Social Media Specialist
Sterling Bay/Four Corners Taverns Group
01.2017 - 12.2017
- Oversaw day-to-day social media management for 14 Restaurant accounts, including writing and posting all content, developing strategies to optimize user engagement, drive action and grow participation across the Facebook, Twitter and Instagram platforms
- Provided strategic oversight in all stages of planning, scheduling, and executing the editorial calendar for each account by working cross-functionally with various departments to ensure newsworthy and relevant elements are incorporated
- Consistently monitored analytics; provided reports on performance and gave recommendations for improvements on a weekly basis, resulting in an average audience growth of 45% on Instagram & Twitter per month
- Kept seasoned in current social media marketing trends, researching new channels and sharing key insights/learnings with the Marketing team
Social Media Community Monitor
BCV Advertising
01.2015 - 01.2017
- Content marketer for the Facebook, Instagram and Twitter platforms, with clients in the hotel and hospitality industry
- Worked directly with the Waldorf Astoria, Hard Rock and Conrad brands to promote local events, hotel features and promotional campaigns
- Established clients as leaders in the social media community through real-time engagement, enhancing brand-wide reputation
- Managed clients' social media presence, including persistent content, proactive community engagements, and promotional contests and sweepstakes
- Actively engaged community through Facebook and Twitter, developing connections and relationships with the brand's market segment
Night Community Monitor
BCV Advertising
01.2015 - 12.2015
- Responded to all incoming Facebook, Twitter and Instagram messages in a personalized fashion
- Dependably adapted to the protocol and the voice of written messages for specific accounts
- Was held accountable for the written quality of messages and the timeliness of responses
Education
Masters of Arts - Clarinet Performance
University of Wisconsin
Milwaukee, WI01.2013
Bachelor of Arts - Clarinet Performance
Roosevelt University
Chicago, IL01.2012
Skills
- Social Media Marketing
- Search Engine Optimization
- Social Listening
- Lead Generation Campaigns
- Email Marketing
- Pay-per-click Advertising
- Content Creation
- Community Management
- Data Analytics
- Campaign Development
- Digital Marketing
- Copywriting
Timeline
Senior Digital Marketing Specialist
Addison Group
01.2021 - Current
Social Media Specialist
Grant Thornton LLP
01.2019 - 01.2021
Social Media Freelance Specialist
Freelance Social Media
01.2018 - 01.2019
Social Media Specialist
Sterling Bay/Four Corners Taverns Group
01.2017 - 12.2017
Social Media Community Monitor
BCV Advertising
01.2015 - 01.2017
Night Community Monitor
BCV Advertising
01.2015 - 12.2015
Masters of Arts - Clarinet Performance
University of Wisconsin
Bachelor of Arts - Clarinet Performance
Roosevelt University