Natalie Urso

• Executed production support for Toyota Everyday Heroes campaign, managing equipment setup and logistics

• Documented behind-the-scenes content for marketing initiatives, maintaining brand consistency

• Coordinated production materials and managed craft services for 20+ crew members

• Streamlined equipment transitions, reducing setup time by 25%

• Developed and implemented social media strategies across Instagram, Facebook, and TikTok

• Managed influencer outreach program, creating comprehensive tracking systems in Excel

• Produced Instagram Live sessions, increasing engagement by 40%

• Conducted SEO research and optimization, improving content visibility by 35%

• Leveraged member platforms to boost engagement from 1-3k views to 10-18k views
• Established Data Analyst role to monitor member engagement, increasing outreach across all platforms
• Executed over 1,000 graphics for social media content
• Increased brand awareness by developing and executing comprehensive marketing campaigns
• Mentored junior team members, fostering a culture of continuous learning and professional growth within the marketing department
• Established collaboration with Poppi, increasing brand visibility by 23%

• Designed and maintained comprehensive internship tracking system using Microsoft Excel

• Created data visualization reports for stakeholder presentations

• Developed workshop materials and promotional strategies, increasing student participation by 30%