Natalie Yeo
Milpitas,CA
Summary
4+ years of experience working on data science and survey research teams serving clients of various levels, including Research and Insights teams and non-technical audiences such as a CEO communications team in tech, finance, and political advocacy spaces.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Senior Data Analyst
Morning Consult
05.2022 - 01.2023
- Advised client services teams on best practices in designing efficient surveys to fit client needs, accurately programmed 30+ complex surveys, collected response data from niche audiences, developed weighting schema, and cleaned and processed data using R and Qualtrics on tight deadlines
- Analyzed large data sets to create audience profiles and help client services teams understand different types of users and non-users of consumer and digital products
- Wrote, documented, maintained, and continuously revised functions consisting of thousands of lines of code to automate processes including data visualization and quality control
Research Manager, Client Services
Morning Consult
06.2020 - 05.2022
- Translated clients’ business challenges into research questions; oversaw scoping of research projects, survey design, execution, and data analysis using a variety of methodologies including brand health tracking, audience profiling, KPI monitoring, message testing, and pre/post analysis
- Analyzed large amounts of data to identify trends and hidden stories, derived concise narratives from data, and visualized data in easily-digestible quarterly reports for high-level stakeholders in CEO communications team of major tech company
- Managed 9-country brand reputation tracker for major tech company account worth $2+ million, delivering monthly and quarterly reports and dashboards to help client assess marketing strategy
- Automated custom client deliverables using R, halving the amount of time needed to deliver them
- Provided thought leadership and facilitated conversations on data collection methodology to establish consistency in data quality processes
Research Analyst
Axis Research, Inc
06.2018 - 06.2020
- Transformed raw data into clear, actionable insights to facilitate client understanding and strategy
- Owned projects, from audience profiling and data segmentation, report design and construction, and narrative formation
- Utilized census and other demographic data to determine custom weighting methodologies
Senior Development Associate
Hanover Research
07.2017 - 05.2018
- Clearly articulated company's research strengths to executives in higher education space and scheduled initial sales meetings that resulted in $555,000 Annual Contract Value
- Analyzed outreach success and improved marketing strategies to increase conversion rates
Education
Bachelor of Arts in Economics and Bachelor of Music in Violin Performance -
Northwestern University
Evanston, IL06.2017
Skills
- Languages: Python, R, SQL
- Libraries/Frameworks: Pandas, Numpy, Scikit-learn, Matplotlib, Seaborn, Ggplot2, Plotly
- Tools: Power BI, PowerPoint, Excel, Google Sheets, Qualtrics, SPSS
Certification
Microsoft Certified Power BI Data Analyst
Timeline
Senior Data Analyst
Morning Consult
05.2022 - 01.2023
Research Manager, Client Services
Morning Consult
06.2020 - 05.2022
Research Analyst
Axis Research, Inc
06.2018 - 06.2020
Senior Development Associate
Hanover Research
07.2017 - 05.2018
Bachelor of Arts in Economics and Bachelor of Music in Violin Performance -
Northwestern University
Microsoft Certified Power BI Data Analyst
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