Natalie Zackevich
Syracuse,NY
Summary
Developed digital marketing skills in collaborative and fast-paced environment. Skilled in creating and implementing marketing campaigns and analyzing performance metrics. Seeking to transition into new field, leveraging expertise in paid social media and data analysis to drive success.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Digital Marketing Coordinator
Air Innovations / Wine Guardian
09.2024 - Current
- - Develops and manages paid social media campaigns across multiple platforms.
- - Manages CRM systems and supports development initiatives.
- - Collaborates with content teams to design ad copy and visuals aligned with key demographics.
- - Plans and executes targeted email marketing campaigns.
- - Incorporates the latest digital trends into campaign strategies.
- Key Achievement: Increased paid social link clicks by over 100% YoY through strategic optimizations.
Marketing Associate
Air Innovations / Wine Guardian
06.2023 - 09.2024
- - Supported marketing strategies aimed at product promotion.
- - Analyzed marketing campaigns to assess effectiveness and future opportunities.
- - Managed brand visibility across social platforms.
- - Created and edited video and technical blog content for the website.
- - Executed content schedules and editorial calendars.
- Key Achievements: Achieved a 40% YoY increase in link clicks from social media; led social campaigns with an 8%+ CTR.
Marketing Intern
Air Innovations / Wine Guardian
05.2022 - 06.2023
- - Conducted market research to inform targeted advertising.
- - Prepared reports on industry trends and competitive analysis.
- - Performed SEO tasks in WordPress including meta descriptions and on-page optimization.
- - Supported lead generation through data collection and analysis.
Education
B.A. - Communication Studies – Concentration in PR and Marketing
SUNY Cortland
01.2023
Advanced Regents Diploma - undefined
Westhill High School
01.2019
Skills
- B2B Marketing
- CRM Systems (Salesforce, etc)
- Google Analytics (GA4)
- Adobe Creative Suite
- WordPress & SEO
- Email Marketing
- Paid Social Media Strategy
- Market Research & Data Analysis
- Excellent Communication & Interpersonal Skills
- Strong Analytical & Organizational Abilities
- Independent & Collaborative Work Style
- Detail-Oriented & Multitasking Proficiency
- Keyword research
- Search engine optimization
- Conversion rate optimization
- Social media tools
- Creative thinking
Certification
- Google Analytics (GA4)
- WSET Level 1 Award in Wines
- WSET Level 2 Certificate in Wines
- Excel – New Horizons
- Salesforce Trailhead Certifications
Languages
Spanish
Limited Working
Timeline
Digital Marketing Coordinator
Air Innovations / Wine Guardian
09.2024 - Current
Marketing Associate
Air Innovations / Wine Guardian
06.2023 - 09.2024
Marketing Intern
Air Innovations / Wine Guardian
05.2022 - 06.2023
Advanced Regents Diploma - undefined
Westhill High School
B.A. - Communication Studies – Concentration in PR and Marketing
SUNY Cortland
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