Natalie R. Fini

• Lead and deliver end-to-end field and event campaigns that align with sales and retention objectives and overall company revenue targets
• Partner closely with key go-to-market leaders as well as individual reps to strategize and execute against programs that impact pipeline and increase engagement, effectively communicate upcoming plans, and get feedback
• Research and contribute to maintaining an ongoing calendar of 3rd party industry events to determine the best fit for Workato
• Manage event deliverables & logistics including online tech, event calendaring, and swag
• Collaborate closely with Marketing Operations and Design to develop and optimize event assets including landing pages and email templates.
• Measure, analyze and share ROI for field marketing programs, including attendee feedback, opportunity generation, deal acceleration
• Get creative and innovative with event engagement, positioning and promotion

• Knowledge in managing various event components, including event operations & complex logistics, venue liaison, trade show booth development, trade show marketing programs, budget management and onsite execution
• Project management including logistics, securing venues and exhibition space, travel, staffing and development of creative concepts.
• Execute internal and external event awareness and communication plan and associated deliverables.
• Worked with vendors to complete projects according to schedule and specifications.
• Helping with the creation of event-focused sales engagement and enablement programs to ensure targeted audience recruitment.
• Assisted with development of event strategies and tactical plans to promote accomplishment of marketing goals.
• Created professional business correspondence, spreadsheets and presentations.
• Develop strong technical relationships within the various customer teams, acting as a trusted advisor.
• Manage technical POC's both onsite and offsite
• Use of best practices for the event execution to ensure consistency
• Lead calls with sales and those hosting events to review objectives, day of logistics, and post-event follow up plan.
• Ensure system updates on campaigns for timely follow-up by inside sales and accurate reporting of ROI.

Customer Success

• Developed and maintained positive client relationships at all levels with new and existing corporate accounts
• Coordinated and delivered tailored training sessions to ensure confidence with the platform and cultivate customer accountability

Event Coordination

• Developed and executed field marketing logistics for all in person & virtual events. Including but not limited to set up and brake down of event conference booths
• Managed event/ marketing budget
• Hosted weekly training webinars for 40+ person teams
• Created landing pages, templates, email campaigns, social media campaigns and more

Strategy & Operations

• Identified procedural gaps in existing workflows and work to resolve with optimization, automation, and data in HubSpot
• Experience making data-driven decisions
• Obtained multiple HubSpot certifications

Email Campaigns

• Designed, developed and implemented email marketing campaigns in HubSpot
• Reviewed emails for brevity and accuracy of information.
• Conducted inbox testing across major domains to ensure deliverability prior to deployment