Natalie N. Arellano

• Responsible for go-to-market strategy - Identified and defined what growth strategy should look like over short & longer term.
• Drive growth and financial sustainability with merchant partners with commercial teams
• Identify process inefficiencies, build solutions, and drive operational efficiency. Collaborate with cross-functional teams for resource allocations and launch readiness.
• Lead my team to achieve ambitious growth targets while working closely to influence broader range of local, regional and international stakeholders to remove blockers and deliver growth, and financial goals.
• Own the commercials for Union business and West P&L.

• Owned performance of all sides of the market (merchant, courier, and eater) and achieved financial (growth & profitability) targets for Los Angeles
• Built vision and strategy for winning market share with proven success of increasing Uber Eats & Postmates adoption in LA QoQ since 2021
• Led team of Account Managers and Account Executives to drive commercial strategy and priorities
• Engaged with policy, legal, and other stakeholders to ensure local regulatory compliance

Associate Manager, SMB Account Management (06/2019-11/2020) Chicago, IL

• Inspired account managers to provide best-in-class growth and engagement opportunities for Elevated SMB restaurant partners
• Grew revenue of $196 million portfolio across 10 Account Managers by 50% since hired in June '19
• Drove launch & feedback for pilot products & processes designed to drive restaurant growth and success by working cross functionally with Product, Sales, and Territory Operations

• Exceeded quarterly revenue goals of 20% MoM by cultivating and securing new customer relationships
• Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth. (35 person team; Account Executives & Customer Success Mangers)
• Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
• Enhanced profitability by developing pipelines utilizing marketing and sales strategies.

• Designed, managed and implemented client research initiatives and performance monitoring for Account Management & Sales
• Established highly empathetic client relationships with individual physicians, hospitals, & medical organizations
• Prepared and implemented strategic growth plans for CA territory based on company goals and expectations, resulting in 15% growth YoY