Summary
Overview
Work History
Education
Skills
Timeline
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NATALIE R. ACONE

Client Media Manager
Greenwich,CT

Summary

Performance driving leader, experienced in working with a variety of service, individual and personal brands while operating as the main client contact across key agency accounts. Curious by nature, an ambitious doer and collaborator that is enthusiastic about research, project management, media and the development and execution of various business strategies.

Overview

12
12
years of professional experience
7
7
years of post-secondary education

Work History

Client Media Manager

ICON International
Greenwich, CT
07.2017 - Current
  • Increased GP to more than $10M through new and renewal business for 2019-2022 fiscal years by developing campaign pitches to win strategic business and strengthen industry partnerships
  • Establish brand goals/objectives, create and execute innovative media plan across linear and digital media platforms for 25+ brands to increase brand awareness
  • Cultivate positive relationships with 15+ clients and partner agencies by interfacing daily, tracking project progress from pre-launch to post buy, and identifying, and implementing optimizations and solutions when potential risks arise
  • Strengthen internal team of 75+ by teaching in-house employees strategies for successful internal and external communications and leading implementation of client projects with strategy, sales and buying teams to provide continuity and cohesiveness throughout each campaign
  • Perform fiscal responsibilities for accounts including cost analysis, budget preparation, P&L tracking, billing reconciliation, quarterly forecasts, and management reports
  • Maximize ROI of advertising campaigns through continual analysis of performance, response-rates and results.

Senior Account Coordinator

Icon International
Greenwich, CT
02.2015 - 07.2017
  • Streamline operational processes and workflow to increase efficiency of performance from team of 75+ employees and resource allocation through weekly tracking and reporting of project performance, media authorizations, insertion orders, and media plan flowcharts
  • Monitored campaign performance and collaborated with internal teams to optimize campaigns and identify underperforming accounts.
  • Updated internal databases with account information to maintain concise, clear records for 25+ clients.
  • Grow new business by 25% through client cost analysis against current market trends to judge and quantify client ROI using Nielsen ratings

Sales Manager

The Limited
Stamford, CT
07.2013 - 08.2016
  • Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
  • Increased monthly gross sales from $100K to $200K and exceeded goals for sales, revenue and profit margins.
  • Held weekly meetings with Sales Manager to identify techniques to overcome sales obstacles.
  • Grow and manage staff of ~20+ people, conduct weekly sales meetings and monthly staff trainings on appropriately managing difficult or complicated sales and company policies
  • Analyze individual strengths of employees to assign specific duties that best fit employee and meet day-to-day needs of store and ensure flawless implementation of store merchandising and store procedure

Media Buyer

Icon International
Greenwich, CT
05.2013 - 02.2015
  • Establish and strengthen vendor partnerships to negotiate ratings, rates, purchase and improve advertising placements, amplify coverage and maximize effectiveness of marketing strategies on behalf of several large clients
  • Collaborate with upper management, clients and other personnel regarding media plans and determine costs for media campaigns
  • Execute buys within budget, adhering to guidelines, and over delivering on client KPIs to maximize ROI of advertising campaigns
  • Increase GP by 50% in purchased DMAs for 2020-2021 fiscal year by developing strong relationships with clients and up-selling additional services including new trade deals
  • Developed tight professional relationships with media planners, which helped to identify right targeted audiences for campaigns

Education

Lax Sebenius 3D Negotiation Program -

Harvard Business School
Cambridge, MA
01.2020 - Current

Dale Carnegie Leadership -

Business Empowerment, Inc. Dale Carnegie Training
Greenwich, CT
05.2019 - 12.2019

B.A. - Communications and Media Studies

Quinnipiac University
Hamden, CT
08.2008 - 05.2012

Skills

Workflow Optimization

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Timeline

Lax Sebenius 3D Negotiation Program -

Harvard Business School
01.2020 - Current

Dale Carnegie Leadership -

Business Empowerment, Inc. Dale Carnegie Training
05.2019 - 12.2019

Client Media Manager

ICON International
07.2017 - Current

Senior Account Coordinator

Icon International
02.2015 - 07.2017

Sales Manager

The Limited
07.2013 - 08.2016

Media Buyer

Icon International
05.2013 - 02.2015

B.A. - Communications and Media Studies

Quinnipiac University
08.2008 - 05.2012

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NATALIE R. ACONEClient Media Manager