Strategic and data-driven SEO and Digital Marketing Specialist with a strong background in SEO/SEM, content strategy, paid media, and analytics. Currently delivering measurable growth at CR Marketing through advanced keyword targeting, on-page and off-page SEO, and performance reporting. Seeking to contribute my expertise in digital strategy and optimization to a high-impact marketing team.
Hi, I’m
Nataliia Piterova
Lansing,MI
Summary
Overview
5
years of professional experience
5
Certification
5
Foundations of User Experience (UX) Design
Work History
Self-Employed
Digital Marketing Specialist
12.2024 - Current
Job overview
- Developed SEO strategies and PPC campaigns for local businesses, boosting brand awareness and lead generation.
- Managed paid ad campaigns on Google and Meta platforms with optimized targeting and creative testing.
- Delivered custom marketing dashboards and monthly SEO reports, resulting in better client retention.
CR Marketing
SEO Specialist
04.2024 - Current
Job overview
- - Lead SEO efforts for client websites, including keyword strategy, content optimization, and performance tracking using SEMrush and Google Search Console.
- - Implemented technical SEO audits and fixes, improving Core Web Vitals and crawlability.
- - Coordinated with content writers and developers to improve site structure, internal linking, and metadata for better search visibility.
- - Increased organic traffic by over 35% within the first three months through content updates, backlink strategy, and blog optimization.
- Remote
Jackson National Life Insurance Company
Strategic Support Associate
10.2023 - 10.2024
Job overview
- Analyzed internal data to support marketing and customer acquisition efforts.
- Collaborated cross-functionally to enhance CRM accuracy and streamline operational workflows.
- Presented insights to senior teams that influenced client engagement strategies.
Estes Industries
Freelance Marketing Consultant
02.2023 - 03.2023
Job overview
- Optimized e-commerce content via Shopify to improve SEO rankings and drive organic traffic.
- Supported brand awareness goals through email campaigns and metadata enhancements.
- Remote Contract
Self-Employed
Digital Sales and Marketing Specialist
03.2014 - 01.2023
Job overview
- Created and executed paid digital campaigns, increasing CTR and ROI across Google and Facebook.
- Consulted on SEO, landing page UX, and email list-building strategies for small businesses.
- Delivered consistent conversion growth using A/B testing and campaign analysis.
Education
Lansing Community CollegeLansing, MI
AB from e-Business/Digital Marketing, Computer Technology and Networking
07.2026
University Overview
Lansing Community CollegeLansing, MI
Certificate of Achievement from Computer Software Tester
05.2024
University Overview
Tavrichesky UniversityUkraine
Bachelor’s Degree from Bachelor of Arts in Philology (Foreign Languages)
06.2006
University Overview
Bachelor of Arts in Philology (Foreign Languages)
Skills
- Program & Project Management
- Marketing Communications
- Cross Functional Collaboration
- Google Ads
- Google Analytics
- SEO/SEM
- Social Media Management
- Email Marketing
- Microsoft Office Suite (Word, PowerPoint, Excel)
- Google/Bing Ads Operation
- E-commerce Optimization
- B2B sales
- Consultative and relationship-driven sales approaches
- Adaptable in fast-paced environments
- Effective time management
- Critical thinking & problem solving
- Good verbal communication skills
- Adaptability and Autodidactic Learning
Certification
- Foundations of User Experience (UX) Design 2022 Authorized by Google, Coursera
- Attract and Engage Customers with Digital Marketing 2022 Authorized by Google, Coursera
- Foundations of Digital Marketing and E-commerce 2022 Authorized by Google, Coursera
Timeline
Digital Marketing Specialist
Self-Employed
12.2024 - Current
SEO Specialist
CR Marketing
04.2024 - Current
Strategic Support Associate
Jackson National Life Insurance Company
10.2023 - 10.2024
Freelance Marketing Consultant
Estes Industries
02.2023 - 03.2023
Digital Sales and Marketing Specialist
Self-Employed
03.2014 - 01.2023
Lansing Community College
AB from e-Business/Digital Marketing, Computer Technology and Networking
Lansing Community College
Certificate of Achievement from Computer Software Tester
Tavrichesky University
Bachelor’s Degree from Bachelor of Arts in Philology (Foreign Languages)
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