Summary
Overview
Work History
Skills
Languages
Websites
Timeline
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Nataliia Yerisova

Charlotte,NC

Summary

Dynamic Marketing Director offering 8 years of progressive experience in jewelry, design&sale world. Strategic decision maker and operational problem solver. Develops successful programs that drive company growth.

Highly-motivated employee with desire to take on new challenges. Strong work ethic, adaptability, and exceptional interpersonal skills. Adept at working effectively unsupervised and quickly mastering new skills. Recent graduate with excellent research, technical, and problem-solving skills. Detail-oriented and able to learn new concepts quickly.

Organized and motivated employee eager to apply time management and organizational skills in various environments. Seeking entry-level opportunities to expand skills while facilitating company growth. Committed job seeker with a history of meeting company needs with consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.

Overview

13
13
years of professional experience

Work History

Marketing Director

jewerly LLC
Kharkov, Ukraine
03.2014 - 02.2022
  • Recommended policy changes to improve marketing tactics and strategies.
  • Collaborated with internal stakeholders to ensure products meet customer expectations.
  • Assessed projects against budgets and timelines, keeping team and assignments on task.
  • Negotiated with vendors to obtain most cost-effective pricing for product distribution.
  • Planned and facilitated meetings to share marketing plans and explain future business goals.
  • Strategically devised customer approaches, meeting sales objectives and capitalizing on emerging opportunities.
  • Negotiated contracts with outside vendors such as printers, photographers, and web developers.
  • Marketed products and services at tradeshows and promotional events.
  • Conducted research to determine ideal markets for products and services.
  • Developed marketing strategies based on corporate objectives and market trends.
  • Analyzed sales data to measure the effectiveness of marketing initiatives.
  • Worked closely with customers to determine appropriate marketing offerings and strategies for business needs.
  • Expanded personnel skill sets by mentoring marketing team both individually and in groups.
  • Recommended product changes to enhance customer interest and maximize sales.
  • Updated web pages and social media profiles with engaging and current content.
  • Recruited and managed a team of marketers responsible for executing projects.
  • Planned advertising campaigns for online, print and other mediums.
  • Directed the development of digital assets such as websites, e-commerce platforms, blogs, email campaigns.
  • Developed and implemented digital marketing plans to incorporate SEO, social media platforms and video campaigns.
  • Interviewed and hired talented individuals to add value to marketing team.
  • Planned and produced highly effective experiential marketing events.
  • Generated monthly performance metrics and analytical reports, reviewing and communicating marketing campaign successes to clients.
  • Created customer-focused messaging that resonates with target audiences.
  • Collaborated with other departments to coordinate strategic marketing activities.
  • Boosted sales by developing new product marketing strategies.
  • Developed strategies for online visibility through SEO and SEM optimization techniques.
  • Expanded new businesses by developing powerful sales, advertising and marketing campaigns.
  • Conferred with advertising managers to develop and implement marketing plans.
  • Monitored competitive products and marketing activities to keep in line with consumer trends.
  • Organized promotional campaigns, including social media, print materials, press releases, and website content.
  • Developed and implemented strategic marketing campaigns, including site promotions and engaging digital content.
  • Coordinated events such as trade shows and conferences to promote products or services.
  • Displayed strong telephone etiquette, effectively handling difficult calls.
  • Assisted with customer requests and answered questions to improve satisfaction.
  • Collaborated with others to discuss new opportunities.
  • Approached customers and engaged in conversation through use of effective interpersonal and people skills.
  • Understood and followed oral and written directions.
  • Exceeded customer satisfaction by finding creative solutions to problems.
  • Worked with cross-functional teams to achieve goals.
  • Provided excellent service and attention to customers when face-to-face or through phone conversations.

HR Executive

Jewerly art&beauty LLC
Ukraine, Ukraine
03.2009 - 02.2014
  • Researched and analyzed human resources trends and best practices and drove corporate policy changes to optimize business performance.
  • Led and directed work of 150 HR team members and handled hiring, training and termination.
  • Spearheaded innovative recruitment practices and mobilized management in targeted hiring that matched company needs.
  • Navigated federal, state and local employment laws and regulations and adjusted company practices and policies to confirm complete compliance.
  • Built human resource organization and aligned people and culture with corporate strategic priorities and operations.
  • Maintained human resources regulatory compliance with local, state and federal laws.
  • Coordinated and engaged with leadership in planning and organizing calendars, events and activities.
  • Maintained optimal staffing levels by tracking vacancies and initiating recruitment and interview processes to identify qualified candidates.
  • Wrote employee manual to cover company policies, disciplinary procedures, code of conduct and benefits information.
  • Collaborated with stakeholders across organization to maintain proper flow of communication and execution of planned initiatives and projects.
  • Provided updates on HR policy changes to employees to satisfy compliance and state laws.
  • Designed robust compensation and benefits packages to attract top employees.
  • Directed hiring and onboarding programs for new employees.
  • Participated at strategic and operational level to develop and strengthen human resources services, relationships and mission.
  • Met with employees annually for progress reviews and performance assessments.
  • Interviewed potential hires, negotiated salaries and benefits and performed reference checks.
  • Educated employees on company policy and kept employee handbook current.
  • Coordinated work activities for HR managers, specialists and recruiting agents.
  • Spearheaded shared governance and collaboration on employee relations, HR administration, collective bargaining agreements and related HR topics.

Skills

  • Communications Management
  • Campaign Development
  • Market Tracking
  • Project Management
  • Sales Understanding
  • Strategic Planning
  • Networking
  • Sales Expertise
  • Brand Positioning
  • Content Creation
  • Project Planning
  • Branding
  • B2B Marketing
  • B2C Marketing
  • Market Analysis
  • Market Understanding
  • Campaign Management

Languages

Russian
Full Professional
Ukrainian
Full Professional
English
Professional

Timeline

Marketing Director

jewerly LLC
03.2014 - 02.2022

HR Executive

Jewerly art&beauty LLC
03.2009 - 02.2014

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Nataliia Yerisova