Open To Work
Nataly Guerra
Los Angeles,CA
Work Preference
Summary
Media sales and planning professional with expertise in optimizing workflows and executing multi-channel campaigns. Strong collaborator with a track record of supporting account executives on RFP responses and ensuring seamless campaign execution. Committed to enhancing client satisfaction and driving revenue growth in dynamic media environments.
Overview
13
13
years of professional experience
Work History
Digital Media Planner
The Walt Disney Company
Santa Monica, USA
01.2022 - Current
• Support RFPs and pre-sale planning with digital and social recommendations aligned to KPIs.
• Collaborate with Sales, Ad Ops, and Marketing to execute and optimize campaigns.
• Contribute to media mix strategy including social and programmatic channels.
• Track pacing, performance, and delivery; provide optimization insights.
Multiplatform Media Sales
Univision Communications, Inc.
Los Angeles, USA
01.2017 - 01.2022
- Built integrated proposals including digital and social extensions.
- Supported campaign execution, performance tracking, and reporting.
- Partnered cross-functionally to ensure successful campaign delivery.
Promotions & Branding Coordinator
Univision Communications, Inc.
Los Angeles, USA
01.2013 - 01.2016
- Executed promotional activities, live events, and marketing initiatives that increased brand visibility.
- Coordinated on-air promotions and live events while integrating marketing initiatives across sales, programming, and production.
- Facilitated campaign execution and reporting for advertisers and internal teams, ensuring alignment with marketing objectives.
- Analyzed linear schedules and recommended digital extensions to maximize reach, frequency, and performance.
Education
Digital Marketing Certificate -
Yale University
01-2021
Project Management Certificate -
UCLA Extension
01-2019
Bachelor of Science - Nursing - Licenced Vocational Nurse
California Career College
01-2008
Skills
- Digital Advertising
- Digital Media
- Programmatic Media
- Addressable Media
- Data Analytics
- CPM Analysis
- Campaign Management
- Project Management
- Workflow Coordination
- Cross-Functional Collaboration
- CRM
Skills Expertise
- Project & Campaign Management
- Linear, Digital, Programmatic & Addressable Media
- Media Math & CPM Analysis
- Cross-Functional Collaboration
- CRM & Workflow Coordination
- Languages: English, Spanish, conversational Italian
Languages
English
Full Professional
Spanish
Full Professional
Italian
Limited
Timeline
Digital Media Planner
The Walt Disney Company
01.2022 - Current
Multiplatform Media Sales
Univision Communications, Inc.
01.2017 - 01.2022
Promotions & Branding Coordinator
Univision Communications, Inc.
01.2013 - 01.2016
Digital Marketing Certificate -
Yale University
Project Management Certificate -
UCLA Extension
Bachelor of Science - Nursing - Licenced Vocational Nurse
California Career College