NATALYA M
Marketing
St. Petersburg,USA
Summary
Experienced Marketing and Client Services professional with 20+ years across various industries. Skilled in enhancing client satisfaction, building partnerships, and driving growth. Proven ability to deliver results in fast-paced environments and leverage expertise to improve client engagement.
Overview
22
22
years of professional experience
Work History
Associate Director (Client Services)
Kobie Marketing, Inc.
St. Petersburg, FL
08.2023 - Current
- Lead multiple high-value domestic and international client portfolios, driving revenue growth of at least 10% annually.
- Provide strategic direction to cross-functional teams, boosting yearly CSAT rates by 2%.
- Collaborated with cross-functional teams to resolve complex client issues, leading to an 85% reduction in critical escalations, and a 30% ROI.
- Support the renegotiation of the renewed contracts, representing over $7.5 million in secured annual revenue.
- Led a two-year program test that increased customer engagement and sales, resulting in a full market rollout, and over $1M in incremental sales for a Fortune 500 company.
- Ensured product offerings aligned with customer needs, leading to six new launches.
- Discovered new revenue streams within current clientele, generating $300K in extra income for the fiscal year 2024.
- Prepare comprehensive progress reports for client and internal stakeholders.
- Manage client account resource planning to enhance efficiency.
Sr. Account Manager (Client Services)
Kobie Marketing, Inc.
St. Petersburg, FL
02.2016 - 08.2023
- Tailored solutions to meet specific client needs, boosting upsell chances by 25%.
- Analyzed ongoing performance, achieving 20% savings through efficiencies.
- Enhanced CSAT scores by 2% annually.
- Worked with cross-functional teams to align client performance goals and expectations.
- Facilitated strategic planning sessions with clients to define key milestones for both short-term and long-term goals.
Digital Project Manager
WellCare Health Plans, Inc.
Tampa, FL
03.2012 - 02.2016
- Managed $1.5 million public website rebuild project as Product Owner.
- Led the enhancement of digital tools, resulting in a 65% reduction in support costs.
- Developed solutions reducing execution timelines by 40%.
- Nurtured connections with internal stakeholders throughout the organization.
- Conducted resource allocation and performance analysis.
Account Services Manager
HH Advertising, Inc.
Miami, FL
06.2008 - 03.2012
- Oversaw significant national and international advertising efforts for high-profile clients like Sandals and Beaches Resort.
- Oversaw alliances with prominent brands, including Sesame Street and Martha Stewart.
- Ensured seamless execution of client requests through cross-functional coordination.
- Conducted comprehensive market research to aid new business development.
Marketing Services Manager
Bisk Education
Tampa, FL
03.2006 - 05.2008
- Contributed significantly to the launch of a $30M+ business venture.
- Collaborated with Media, Sales, Accounting, Operations, and Technology for strategic brand planning.
- Optimized email campaign tactics to reduce production hours by 15%.
Commercial Account Marketing Coordinator
Air Command, Inc.
St. Petersburg, FL
09.2004 - 03.2006
- Developed marketing strategies to grow the commercial division's revenue to over $2 million annually.
- Built strong relationships, guided commercial customers through the purchasing process, and implemented CRM practices.
- Managed budget and resource coordination for large-scale commercial projects for clients such as Busch Gardens and Carrier.
Marketing Associate
Vector Solutions, Inc.
Tallahassee, FL
07.2002 - 02.2004
- Managed marketing campaigns for a $4M software consulting company.
- Coordinated events and created marketing collateral for promotional campaigns.
- Administered client accounts and coordinated freelance talent onboarding.
Education
Bachelor of Arts - Marketing, Economics & International Business
University of South Florida
Tampa, FLSkills
- Client relationship management
- Strategic Thinking and Planning
- Leadership and cross-functional collaboration
- Communication Skills
- Project Management
- Budget Management and Financial Analysis
- Problem solving and critical thinking
Languages
Russian
Proficient (C2)
C2
Work Preference
Work Type
Full TimeWork Location
RemoteHybridTimeline
Associate Director (Client Services)
Kobie Marketing, Inc.
08.2023 - Current
Sr. Account Manager (Client Services)
Kobie Marketing, Inc.
02.2016 - 08.2023
Digital Project Manager
WellCare Health Plans, Inc.
03.2012 - 02.2016
Account Services Manager
HH Advertising, Inc.
06.2008 - 03.2012
Marketing Services Manager
Bisk Education
03.2006 - 05.2008
Commercial Account Marketing Coordinator
Air Command, Inc.
09.2004 - 03.2006
Marketing Associate
Vector Solutions, Inc.
07.2002 - 02.2004
Bachelor of Arts - Marketing, Economics & International Business
University of South Florida
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