Overview
Work History
Education
Skills
Websites
Timeline
Generic

Natanya Toomes

Los Angeles,CA

Overview

9
9
years of professional experience

Work History

Lead Fashion Copywriter

Revolve Clothing
11.2020 - Current
  • Producing daily creative and technical advertising copy across Revolve and FWRD sites, adhering to brand identity which includes but not limited to luxury brands and beauty products.
  • Managing global product launches across brands site ensuring campaigns are successful and display accurate information through various department collaboration
  • Implemented A/B testing of ad copy variations, leading to more effective advertising campaigns overall.
  • Trained/Mentored junior copywriters, improving their skills and contributing to a more productive work environment.
  • Incorporating SEO keywords into copy to increase search result rankings.
  • Editing existing copy for clarity, grammar, punctuation, and overall effectiveness while respecting brand voice.
  • Contributed to successful product launches with targeted messaging tailored to specific audiences
  • Overseeing various designer product samples that come through the copywriting department
  • Collaborating with brands buyers/assistants
  • Responding in a timely manner to email inquires across various departments
  • Enhanced product visibility by writing clear and concise product descriptions for e-commerce websites.
  • Developed persuasive sales copy that led to higher conversion rates on various platforms.

Content Creator

Ten Down-Luxury Bridal Nail Polish
06.2020 - Current
  • Create, proofread and edit all social content of brands social media and brand page across the bridal field.
  • Showcasing luxury nail polish product by creating engaging social and ad content through brands page and social media platforms through social listening and independent sources.
  • Boosted brand engagement by creating compelling social media posts and campaigns.
  • Apply current editing and photography tools to tell brands story across various platform channels
  • Employed site manager tools to publish content and maintain professional looking web pages.
  • Produced original, creative content for promotional advertisements and marketing materials.
  • Monitored online presence of company's brand to engage with users and strengthen customer relationships.
  • Analyzed and reported social media and online marketing campaign results.
  • Curated and segmented editorial content to increase engagement and channel growth.
  • Identified target market and key segments through in-depth analysis of markets and related trends.
  • Crafted compelling copy for various platforms to drive user interest and interaction.
  • Utilized visual storytelling techniques, incorporating eye-catching images and videos into posts for higher engagement rates.

Media Assistant

Los Angeles Fashion Week
05.2018 - 12.2018
  • Served as primary point of contact for incoming media calls, requests for meetings and interviews with company executives and experts.
  • Enhanced brand visibility by developing and executing strategic media campaigns.
  • Increased event attendance through targeted media outreach and compelling press materials.
  • Drafted engaging press releases, pitch letters, and other PR materials that effectively communicated key messages for upcoming fashion shows.
  • Engaged in professional networking to maintain strong relationships with communications and media professionals to drive partnerships and effective dissemination of mass communications.
  • Brand outreach to multiple media outlets
  • Conducted media relations and brand partnerships while and responding to media requests
  • Created and executed targeted PR campaigns to raise awareness of organization and initiatives.
  • Organization of the Official Los Angeles Fashion Week Shows

Lead Content Creator

Modvisor
05.2018 - 04.2020
  • Develop and organize creative copy and content for various fashion brands
  • Creating image aesthetics for each fashion brand, accurately cohering the brands voice
  • Increased website traffic by consistently producing high-quality, SEO-optimized content.
  • Improved user experience on the company website with relevant, well-researched articles and blog posts.
  • Developed and pitched story ideas to editors.
  • Edited and proofread drafts of articles and other documents.
  • Managing and promoting all social media platforms: Facebook,Twitter,Instagram,Pinterest,Quora
  • Utilizing Wordpress to generated multiple weekly blog posts by monitoring industry news and cultivating sources.
  • Designed and created email marketing campaigns utilizing MailChimp
  • Writing/editing brand descriptions as well as overseeing the work of remote/in-house writers

Senior Copywriter

CebuMode
05.2015 - 07.2016
  • Produced original, creative content for promotional advertisements and marketing materials for women's clothing and accessories pieces
  • Customized brand message through the online social media platforms and brands website to reach and capture target audience interest and drive engagement.
  • Utilizing Shopify and WordPress daily
  • Designed and created email marketing campaigns utilizing MailChimp
  • Uploading product to brands site on a weekly basis
  • Photographing high quality images for various bags and jewelry pieces ensuring top quality by experimenting with different lighting effects.
  • Creating daily invoices of product sales
  • Packing/shipping products sold
  • Contributed to successful product launches with targeted messaging tailored to specific audience segments.
  • Improved search result rankings with targeted SEO strategy.

Education

Bachelor of Arts - Magazine Journalism

California State University - Northridge
Northridge, CA
05.2015

Skills

  • Article Writing
  • Editing and Rewriting
  • Advertising Copy
  • Email Marketing
  • Photo and Video Editing
  • Blog Development
  • Market Research
  • Social Media Management Experience
  • SEO Optimization
  • Public Relations
  • Website Copy
  • Public Relations Campaigns
  • Social Media Content Writing
  • Blog Posts
  • Creative Development

Timeline

Lead Fashion Copywriter

Revolve Clothing
11.2020 - Current

Content Creator

Ten Down-Luxury Bridal Nail Polish
06.2020 - Current

Lead Content Creator

Modvisor
05.2018 - 04.2020

Media Assistant

Los Angeles Fashion Week
05.2018 - 12.2018

Senior Copywriter

CebuMode
05.2015 - 07.2016

Bachelor of Arts - Magazine Journalism

California State University - Northridge

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Natanya Toomes