Natasha Beckley

Lead global marketing strategy, brand evolution, and go-to-market execution for a technology company transitioning from data storage to data management and cyber resilience. Serve as a key member of the executive team, leading the global marketing team and overseeing an $8M budget. Drive transformation across brand, revenue generation, customer engagement, and post-acquisition integration.

• Repositioned brand from legacy storage provider to modern data platform, aligning with portfolio expansion and SaaS pivot; evolved messaging to engage new markets while elevating core offerings.
• Launched a strategic narrative shift with the "Your Difference is in Your Data" campaign – transitioning from product-led to outcome-based marketing and expanding enterprise relevance.
• Aligned with CRO to unify go-to-market strategy – targeting high-value accounts, refining ideal customer profiles, recruiting new channel partners, and coordinating joint QBRs.
• Drove measurable impact across key channels, including +32% web traffic, +18% MQLs, +29% reseller growth, and +29% YoY subscription ARR – with 47% of revenue now subscription-based.
• Scaled channel marketing programs with demand kits, co-branded campaigns, focused MDF strategy, partner certifications, and field events to drive partner-led pipeline growth.
• Orchestrated high-visibility product launches for both category-defining innovation and core refreshes – garnering top-tier media coverage, Nasdaq Tower presence, and analyst recognition.
• Built credibility for new offerings through strategic influencer engagement – activating analysts, partners, bloggers, and customer advocates to expand market reach.
• Led integration of multiple acquisitions, managing end-to-end marketing due diligence, messaging harmonization, and customer transition strategies.
• Managed reputational risk and recovery, guiding communications through an SEC investigation, accounting challenges, and successfully supporting the company’s Nasdaq re-listing.
• Partnered with CFO and CEO on investor relations, including earnings calls scripting and investor messaging.

• Clients included Charles Schwab, Intuit, Watkins, Delta Faucet, and marchFIRST.

• Delivered customer insights, technology trend analysis, forecasts, and M&A due diligence.

• Guided product strategy, business plans, and brand positioning through customer and market research.

• Led GTM strategy for new technology, shaping brand, UX, pricing, and positioning for market entry.

• Co-founded and exited startup; raised $450K, led GTM and PR—featured in Inc. Magazine.